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Senior Manager, Content Marketing
Develop campaigns based on go-to-market briefs for various platforms.
DenverNew York
Senior
$120,000 - 140,000 USD / year
2 months ago
✨ About The Role
- Develop and implement a comprehensive content strategy that integrates Pelago's mission and editorial narratives
- Create a robust content calendar and distribution process in collaboration with other teams
- Manage and create posts for Pelago's social media channels, write and edit website copy, email campaigns, and more
- Collaborate with cross-functional teams to identify opportunities for creative content and continuously improve content performance
- Assist with PR requests, manage freelance writers as needed, and report content performance metrics to inform future strategies
âš¡ Requirements
- 6+ years of proven experience in content marketing, with a focus on strategy and execution in a B2B and Healthcare or Benefits setting
- Experience developing and executing against a cohesive roadmap that aligns with broader marketing strategy and activates a narrative
- Proven ability to efficiently produce high-quality content with limited resources and drive brand narratives
- Proficiency in managing social media content and engagement, shaping a brand's footprint through multiple content channels and platforms
- Analytical mindset with the ability to interpret data and translate it into actionable strategies
Senior Manager, Content Marketing
DenverNew York
$120,000 - 140,000 USD / year
Marketing
About Pelago
The world's first digital clinic for substance use management