Social Media/marketing Strategist - Events & Hospitality (us - based Company) - Remote Eligible

Marketing Strategist

Work Arrangement: Fully remote, overlapping EST working hours.

Job Type: Full-time

Work Schedule: 40 hours per week, with core hours between 10 AM – 6 PM EST

Locations: Remote, open to candidates globally.

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Why Work with Us?

We're not just another recruiting firm - we focus on placing candidates with exceptional US and EU founders who prioritize the long-term success of their team members. We also provide retention bonuses at 3, 6, 9, and 12 months, as well as community-driven benefits like an annual retreat.

About the Company

The Partner Company offers a unique blend of shuffleboard fun, tropical vibes, and events in Brooklyn and Chicago. They're looking to grow their digital presence with engaging, location-specific content and targeted advertising to drive foot traffic, event attendance, and brand loyalty.

Role Overview

As a Marketing Strategist, you'll drive the online presence of the Partner's Company at Brooklyn and Chicago locations through engaging social media content and targeted advertising. You'll own content strategy and community management across Instagram and TikTok, run Google Ads campaigns, and track performance to inform future creative and strategic decisions. This is a high-impact role for someone who is equal parts creative and analytical, thrives in fast-paced environments, and understands what drives engagement in the hospitality and lifestyle space.

Key Responsibilities

Social Media Management:

• Develop and execute monthly content calendars tailored to each venue's unique personality and audience.
• Collaborate remotely with venue managers and staff to coordinate on-site content capture (photos and short-form video).
• Create content aligned with trending formats, memes, pop culture, and community interests.
• Manage daily community engagement, responding to comments, DMs, and sharing user-generated content.
• Maintain brand tone and consistency across all social channels.

Digital Advertising & Analytics:

• Plan, launch, and optimize Google Ads campaigns for events, leagues, and brand awareness.
• Manage boosted posts and paid campaigns on Instagram and TikTok.
• Track and report on key performance indicators including reach, engagement, conversions, and ROI.
• Deliver clear monthly performance reports with actionable insights and recommendations.

Creative Innovation & Brand Growth:

• Propose and test new content series or campaign ideas each quarter.
• Stay on top of social media trends to keep the brand's content fresh and relevant.
• Collaborate cross-functionally with internal marketing and event teams to align messaging and objectives.