Growth Marketing Specialist - US Crypto RWA Company - Remote Eligible

Growth Specialist

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, make an impact, and build a long-term career. We believe in creating environments where your potential is recognized, your voice matters, and your success is tied to meaningful work—not short-term perks. Joining Pearl means stepping into opportunities that challenge you, support you, and set you up for lasting success.

Our Client is building the leading platform for tokenized real-world assets (RWA), creating a trusted bridge between institutions, DeFi users, and the rapidly scaling crypto economy. With fast growth, strong investor backing, and a dynamic team, solving critical awareness and adoption gaps in the RWA space while scaling its global footprint.

Role Overview

As a Growth Specialist, you'll lead the company's digital growth strategy across crypto-native channels, SEO, and community platforms. This role combines hands-on execution with data-driven marketing—boosting visibility, driving organic reach, and turning awareness into measurable user growth. You'll be at the forefront of expanding the brand's presence across the crypto ecosystem

Key Responsibilities

Community & Forum Growth

• Build and manage active Reddit and forum accounts to share updates and join relevant crypto discussions.
• Distribute blogs, announcements, and insights naturally within community threads.
• Monitor feedback and adjust engagement tactics to keep interactions authentic.

SEO & Content Distribution

• Work with the content team to share and link articles across forums and partner sites.
• Help improve search visibility through backlinks and keyword strategy.
• Track SEO performance and make improvements based on results.

Awareness & Education

• Create clear, engaging stories that explain the company's role in the RWA and crypto space.
• Develop community-driven campaigns that highlight key value propositions and differentiate from competitors.

Analytics & Optimization

• Set up tracking links to measure traffic and engagement from community posts.
• Report weekly on reach, traffic, and conversions.
• Share insights and suggest improvements based on performance data.

Metrics You'll Be Accountable For

• Traffic Growth: Achieve consistent month-over-month increases in organic and community-driven traffic through Reddit, forums, and other crypto channels.
• Content Amplification: Ensure all new blog and content pieces are shared across relevant communities within 24 hours of publication.
• CAC Efficiency: Track and improve user acquisition costs from organic and community channels.
• Engagement Metrics: Drive measurable clicks and conversions from community posts to company-owned platforms.
• (Nice to Have) SEO Performance: Support search visibility efforts and contribute to ranking improvements over time.