Growth Marketing Manager (PPC & Analytics)(us Digital Lead Generation Company) - Remote Eligible

Growth & Lead Systems Manager

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Our client is redefining local lead generation through automation and AI. With over 60 local SEO-optimized properties across North America, it generates high-intent leads for blue-collar service businesses. The company is building the infrastructure to replace traditional local marketing agencies with scalable, AI-powered platforms.

Our client is seeking a strategic and technically fluent Growth & Lead Systems Manager with deep expertise in PPC, Google Ads, and Analytics. This is not a standard media buying role; you'll design and run scalable acquisition systems, automate operations, and directly own the funnel from click to conversion. If you thrive in fast-paced, high-autonomy environments and love turning performance data into growth engines, this role is for you.

Key Responsibilities

Paid Media & Lead Generation

• Own and manage Google Ads (Search, Performance Max, Display) and Meta Ads campaigns across multiple service brands
• Prioritize campaigns achieving <$25 CPL and 30+ qualified leads/month
• Develop structured testing frameworks for creative, bidding, and audience targeting
• Launch and optimize PPC-driven landing pages (Webflow, Replit, CMS integrations) to maximize conversion rates

Analytics & Attribution

• Build and maintain a unified analytics stack across GA4, Tag Manager, and WhatConverts
• Create attribution models to track form fills, phone calls, and ad-driven conversions
• Standardize tracking SOPs and design scalable dashboards for performance reporting
• Translate data insights into actionable campaign optimizations and growth strategies

Automation & Growth Systems

• Use Zapier, Make, and Python scripts to automate reporting, lead scoring, and campaign workflows
• Develop scalable systems for campaign deployment and optimization at volume
• Contribute to an automation-first playbook for managing 60+ digital properties

Innovation & Strategy

• Experiment with next-gen ad formats, AI-powered landing pages, and lead-handling workflows
• Identify opportunities to scale winning campaigns and optimize CPL across verticals
• Create and refine SOPs for PPC and attribution systems