SEO Strategist / Analyst
Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.
We're not just another recruiting firm—we focus on placing candidates with exceptional US and EU founders who prioritize the long-term success of their team members. We also provide retention bonuses at 3, 6, 9, and 12 months, as well as community-driven benefits like an annual retreat.
Our client is a content marketing agency helping B2B brands scale through web design, SEO, and performance-driven content. We're looking for an SEO Strategist/Analyst who is equal parts strategist and communicator—someone who can design forward-thinking SEO strategies, translate them into actionable content plans, and clearly explain them to clients. You'll thrive in this role if you're deeply curious about how AI is reshaping search, love experimenting with new tools, and can balance strategic insights with hands-on execution.
Your Impact
- Shape and execute SEO strategies that drive measurable growth for ambitious B2B brands.
- Stay ahead of industry shifts in AI, search, and content engineering, and educate both clients and teammates.
- Transform SEO insights into content frameworks that scale across multiple platforms.
- Deliver insights and reporting that build trust, clarity, and long-term client partnerships.
Core Responsibilities
Strategy & AI-Enhanced Search
- Develop and execute SEO strategies aligned with client goals.
- Apply the latest AI breakthroughs in AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI-assisted workflows.
- Use GEO tools (e.g., Gumshoe, Geostar, Profound) to identify ranking opportunities in AI-driven SERPs.
- Research high-value keyword opportunities across traditional search and platforms (YouTube, Reddit, LinkedIn, etc.).
Content Engineering & Distribution
- Translate SEO insights into content roadmaps and multi-format strategies.
- Apply "vibe marketing" using AI tools like Cursor and LLMs to ideate and generate platform-native content.
- Collaborate with creative teams to brief and optimize multi-channel assets.
On-Page & Content Optimization
- Build SEO briefs and content outlines with integrated keyword and intent insights.
- Guide schema markup, internal linking, and CTR optimization.
- Optimize content for both traditional and AI-powered search engines.
Technical SEO
- Run audits with tools such as Screaming Frog, Ahrefs, and Google Search Console.
- Partner with developers to resolve crawl, indexation, and site performance issues.
- Implement structured data and site architecture improvements.
Performance Analysis & Reporting
- Track rankings, organic traffic, and conversions from search and AI platforms.
- Report on monthly insights, recommendations, and progress.
- A/B test titles, meta descriptions, and other SEO levers to optimize results.