Digital Marketing Manager - EG008 - Remote Eligible

Digital Marketing Manager

The Digital Marketing Manager leads and executes digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role blends strategic ownership with hands-on execution across paid media, email marketing, content distribution, analytics, and funnel optimization.

You will own end-to-end digital initiatives, collaborate closely with creative and leadership teams, and continuously test, optimize, and scale campaigns. This role is ideal for performance-driven marketers who thrive in fast-paced environments and enjoy directly influencing business outcomes through data-backed decisions.

Your work directly impacts growth efficiency, conversion performance, and revenue. By optimizing campaigns and funnels, you improve ROI while building scalable marketing systems. Your insights help teams focus spend and effort on what drives the strongest results.

Core Responsibilities

Paid Media Management & Optimization — 35%

• Manage and optimize paid campaigns across Google Ads, Meta, TikTok, and other platforms
• Develop targeting strategies, audience segmentation, and testing frameworks
• Monitor KPIs including ROAS, CPA, CTR, and conversion rates
• Scale winning campaigns while maintaining efficiency
• Manage budgets, bidding strategies, and campaign pacing

Marketing Strategy & Campaign Management — 20%

• Develop digital marketing strategies aligned with growth objectives
• Plan and execute multi-channel campaigns end to end
• Coordinate creative assets, timelines, and workflows
• Test new channels, platforms, and campaign approaches
• Partner with founders or marketing leaders on strategic initiatives

Email & Marketing Automation — 15%

• Execute email campaigns, newsletters, and automated flows
• Build and optimize funnels for acquisition, retention, and re-engagement
• Segment audiences and personalize messaging
• A/B test subject lines, copy, CTAs, and timing
• Integrate email with broader marketing workflows

Analytics, Reporting & Performance Optimization — 15%

• Track performance across channels using analytics platforms
• Analyze funnels, attribution, and customer journeys
• Build reports and dashboards for stakeholders
• Identify optimization opportunities and growth insights
• Inform budget allocation through data-driven decisions

Content Marketing & Social Media Oversight — 10%

• Oversee content distribution across digital channels
• Maintain social calendars and publishing workflows
• Review content for brand consistency and quality
• Optimize repurposing workflows across platforms
• Track engagement metrics and iterate strategy

Marketing Operations & Technology — 5%

• Maintain marketing tools, automation, and workflows
• Support AI-powered marketing processes
• Document SOPs and best practices
• Identify opportunities to improve efficiency through tooling