Product Marketing Manager - Alfred Music

Product Marketing Manager

Join Alfred Music and Help Inspire the Next Generation of Musicians. At Alfred Music, we believe that music is for everyone. As the world's leading educational music publisher, we've been helping musicians learn, grow, and express themselves for over 100 years. Our extensive catalog of high-quality sheet music, method books, and instructional resources serves educators, students, and performers across all levels and genres—from the first piano lesson to professional concert halls.

We are dedicated to supporting music education and making it accessible to all. Our products are used in classrooms, studios, and homes around the world, empowering teachers and inspiring students to develop their musical voices. Whether it's our popular method series like Alfred's Basic Piano Library or innovative performance pieces, our goal is to nurture a lifelong love of music in every learner.

If you're passionate about music education and want to make a meaningful impact on the lives of teachers and students around the world, Alfred Music offers the opportunity to combine purpose with creativity. Come help us write the next chapter in music learning.

As Product Marketing Manager, you are part of a cross-functional team responsible for strategic marketing initiatives for the company. This comprehensive role's primary focus is to communicate the product's value to the target market and includes daily interaction and collaboration with various teams across the organization.

In close collaboration with the Manager, Go-To-Market, and other members of the Growth Marketing team, the Product Marketing Manager creates and delivers impactful strategic marketing campaigns for key company initiatives, and product launches to increase the value, visibility, and performance of our products in the market. Through cross-functional collaboration, in-depth product knowledge of the products and customers, the Product Marketing Manager develops and executes strategies to maximize exposure and adoption of products within the target market.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members' input from all levels and you actively seek ways to support your colleagues.

You will work directly with the Growth Marketing Team, amongst others. This position reports directly to the Manager, Go-To-Market.

Core Functions:

• Use creativity and copywriting expertise to develop compelling campaign content and messaging for all stages of the marketing and sales funnel.
• Lead and manage creation of product content, including assets for marketing websites and digital advertising.
• Review and direct designs for marketing collateral related to relevant campaigns.
• Support the Sales, and Customer Success teams with specific pieces of content as necessary.
• Develops product positioning and messaging that differentiates our products in the global market.
• Translate complex technical processes into simple and consistent marketing concepts for diverse audiences, turning technical information into clear, easy to consume, high impact content.
• Strategically contribute to the development of go-to-market strategy and planning, including positioning, communication of value proposition, and new feature launch strategy.
• Collaborate with Product, Production, and Editorial to launch bring new products and features to market, and leverage existing products to grow customer base
• Understand the competitive landscape – be an expert on our competition and how they are positioned. Participating in customer research and interviews, as well as attending trade shows and clinics, may be required.
• In conjunction with appropriate Product and Marketing Leads, plan the launch of new campaigns and releases and manage the cross-functional implementation of the plan.
• Analyze and utilize data to help inform campaign decisions and improve acquisition, engagement, retention, and conversion.
• Perform other duties as assigned.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.