Lifecycle Marketing Specialist - Remote Eligible

Lifecycle Marketing Specialist

Remote | 32-Hour Workweek | Growth-Focused Team

Are you ready to shape the entire customer journey—from first click to lifelong loyalty? As our Lifecycle Marketing Specialist, you'll be the architect behind powerful campaigns that attract, convert, and retain B2B customers. You'll lead the charge on lead scoring, segmentation, and nurturing, while teaming up with agency partners to amplify paid media impact. Using cutting-edge marketing automation, you'll deliver personalized, perfectly timed touch points that drive engagement and fuel growth. Every stage of the lifecycle will be powered by your strategic, data-driven initiatives. If you thrive on performance insights and love turning strategy into results, this is your moment.

What You'll Do

Build and optimize multi-step workflows in HubSpot

Manage lead scoring, segmentation, and nurturing

Oversee the agency that manages our paid media campaigns (Google, LinkedIn, Meta)

Implement adoption, retention and win-back journeys

Analyze performance and continuously improve strategy

Create acquisition-focused landing pages aligned with campaign goals

What You Bring

3+ years in B2B lifecycle or performance marketing

Expert-level HubSpot automation proficiency

Strong grasp of KPIs (ROI, LTV, conversion rate)

Data-driven mindset and sharp communication skills

Familiarity with paid media channels and acquisition strategies

Why PATLive?

You'll Love PATLive for the Flexibility, Fulfillment & Full-Time Perks in Just 32 Hours!

32-hour Work Week! Enjoy a shorter work week while maintaining full-time benefits.

Work from Home: Enjoy the flexibility of working remotely.

Competitive Salary: We offer a competitive compensation package that reflects your skills and experience.

Comprehensive Benefits: Including excellent health, dental, and vision plans to keep you and your family covered.

Insurance Options: Life, disability, and supplemental insurance plans for added peace of mind.

Generous Paid Time Off: Take the time you need to recharge and balance life outside of work.

401k with Match: Secure your future with our 401k plan, complete with a company match and immediately vested!

We're not your average company. Our vision is to help entrepreneurs turn their dreams into reality—one conversation at a time. Our mission is to make customers love doing business with our clients. And we live by a set of guiding principles that keep us grounded, curious, and always improving.

We value:

Creative problem-solvers who say, "How hard could it be?" and figure it out

Customer-first thinkers who care more about long-term value than short-term wins

Transparency and trust, because actions speak louder than words

Balance—in our time, our energy, and our efforts

Kindness and inclusion, because everyone deserves a seat at the table

High standards, especially when it comes to service and experience

People We Love Working With:

You're fun (bonus points if you've ever used a skunk puppet in a meeting)

You're smart in a "let's invite them to the brainstorm" kind of way

You refill the paper towel holder without being asked

You're friendly enough to surprise a Canadian

You do the right thing—even when no one's watching

You're professional, but not uptight (yes, we cuss sometimes)

You're in it for the long haul—we want to grow old together (but retire young)

Ready to help us find the next generation of amazing PATLive team members? Apply now and let's build something great—together.