✨ About The Role
- The Performance Marketing Manager will be responsible for generating demand and building a high-quality pipeline that leads to revenue growth.
- This role involves designing and executing full-funnel Account Based Marketing campaigns across various digital and traditional channels.
- The candidate will collaborate closely with RevOps, Sales, and Product teams to implement systems that allow for seamless execution and scalability of marketing efforts.
- They will manage a marketing budget to maximize ROI while exploring new channels and targeting strategies.
- The role requires operationalizing tools for dynamic list-building and real-time account personalization to enhance marketing and sales outreach.
⚡ Requirements
- The ideal candidate has over 3 years of experience in demand generation, performance marketing, or growth marketing, particularly in the B2B SaaS sector.
- They should have a proven track record of managing successful marketing campaigns at scale, especially in Mid-Market and Enterprise Account-Based Marketing (ABM) programs.
- Strong analytical skills are essential, enabling the candidate to leverage data for informed decision-making and continuous campaign improvements.
- Familiarity with marketing automation tools, specifically HubSpot, and CRM platforms like Salesforce is crucial for tracking and optimizing lead flow.
- The candidate should possess excellent communication skills to effectively present campaign performance and strategic recommendations to senior leadership.