Director/ Head Of Product Marketing

Director / Head Of Product Marketing

We are looking for a Director / Head of Product Marketing to build Partly's product marketing function from the ground up. This is a senior, hands-on builder role for someone who knows how to take a complex B2B platform and make it commercially legible. You will define how our products, rails, and value propositions are understood by buyers, partners, and internal teams — and make sure launches, collateral, and GTM materials are sharp, credible, and repeatable.

This role sits at the intersection of product, sales, and strategy. You will work deeply with Product and Engineering to understand what we are building, then translate that into clear segmentation, ICPs, buyer journeys, value propositions, and launch plans. You will work closely with Enterprise Sales, Expansion, and regional teams so that what the market hears is consistent, true, and useful.

You are not here to run campaigns. You are here to build the engine that explains the company. This is a role for a hands on builder in a high pace environment.

Product Marketing Strategy & GTM Definition

• Own Partly's product marketing function across core rails, products, and key ICPs

• Define segmentation, personas, use cases, and buyer journeys across enterprise demand generators and rails users

• Translate company strategy and product roadmap into clear GTM definitions that sales, expansion, and growth teams can actually use

• Clarify what each product or rail is, who it is for, what problem it solves, and how it creates value

Value Definition & Customer Proof

• Own and evolve Partly's value framework across:

  • Selection

  • Convenience

  • Information

  • Value

  • Auditability

• Define how each dimension shows up by product, segment, and customer type

• Build value narratives, proof points, ROI logic, and outcome stories grounded in real customer evidence

• Work with Ops, CS, and commercial teams to turn operational outcomes into defensible customer proof

Sales Enablement & Product Collateral

• Build and maintain the core assets that sales and expansion teams need:

  • narrative decks

  • one-pagers

  • use-case materials

  • launch toolkits

  • case studies

  • value proof

• Reduce bespoke sales storytelling by standardising what "good" looks like

• Help ensure enterprise conversations start with clarity, not re-education

Launch Readiness & Product-to-Market Translation

• Own launch readiness from a market perspective

• Ensure launches are externally coherent, internally understood, and commercially usable

• Work with Product to convert technical capability into buyer-relevant language without over-promising

• Support product rollouts across new markets, new segments, and new rails

Cross-Functional Product Marketing Leadership

• Act as the connective tissue between Product, Marketing, Sales, and Strategy

• Bring customer, buyer, and market insight back into proposition design and roadmap discussions

• Help shape pricing, packaging, and proposition logic in partnership with leadership

• Establish the first durable product marketing operating rhythm for the business

Your Skills

Experience

• Experience in senior product marketing roles in complex B2B SaaS, infrastructure, platform, or marketplace businesses

• Track record translating multi-product or multi-stakeholder platforms into clear, commercially effective GTM narratives

• Experience building ICPs, segmentation, positioning, launches, and sales enablement in growing organisations

• Strong partnership with Product and Engineering teams

• Experience supporting enterprise or long-cycle sales motions

Capability & Mindset

• Builder mentality — excited to create the function, not inherit it

• Excellent narrative and written clarity

• Comfortable making sense of messy products, ambiguous markets, and evolving company strategy

• Commercially fluent and comfortable working with sales

• Able to simplify without losing nuance

• Strong judgment and ability to prioritise high-leverage work

Leadership

• Credible with founders, product leaders, and sales leaders

• High ownership and low ego

• Able to create alignment across teams without needing formal authority

• Comfortable operating in ambiguity while bringing structure to others

Bonus Experience

• Automotive, logistics, infrastructure, data platform, API, marketplace, or regulated industry experience

• Experience with pricing, packaging, or commercial strategy inputs

• Experience scaling product marketing across multiple markets or acquired portfolios

• Experience in early-stage or scale-up environments where narrative still needed to be defined

Please note: if you don't have all the skills/experience listed above but believe you could be outstanding in this role, please still consider applying. Many folks, especially those from underrepresented or marginalised groups, often count themselves out. Please allow us to learn more about you and why you're exceptional!