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Director of Marketing
Establish and refine the definition of a 'qualified lead' to increase pipeline efficiency.
New York
Senior
$135,000 - 175,000 USD / year
2 months ago
✨ About The Role
- Spearhead marketing initiatives by identifying and bridging marketing gaps, developing strategies to increase qualified leads, and managing partnerships and social strategies
- Coordinate and manage agencies and third parties in a structured and accountable way, while establishing motivating Key Performance Indicators (KPIs) for the team
- Collaborate with various stakeholders, including leadership and consultants, to drive high-level decision making with a sales-oriented mindset
- Participate in special projects to drive marketing efforts forward, embracing experimental strategies with a hacker's mindset and data-driven approach
⚡ Requirements
- Experienced B2B marketer with a background in e-commerce or fintech, able to drive significant impact through strategic planning and hands-on execution
- Strong network in the e-commerce industry, familiar with industry-related strategies and market trends
- Skilled in budget management and delivering robust ROI initiatives, with proven experience in partnerships and sales
- Proficient in project management platforms, paid campaigns, and tracking tools, with exceptional attention to detail and clear communication skills
- Problem-solver with a strong interest in learning about new technologies and devising solutions for unresolved issues
Director of Marketing
New York
$135,000 - 175,000 USD / year
Marketing
Job is no longer active
About Parker
Parker is a digital bank.