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Director of Marketing

Establish and refine the definition of a 'qualified lead' to increase pipeline efficiency.
New York
Senior
$135,000 - 175,000 USD / year
3 weeks ago

✨ About The Role

- Spearhead marketing initiatives by identifying and bridging marketing gaps, developing strategies to increase qualified leads, and managing partnerships and social strategies - Coordinate and manage agencies and third parties in a structured and accountable way, while establishing motivating Key Performance Indicators (KPIs) for the team - Collaborate with various stakeholders, including leadership and consultants, to drive high-level decision making with a sales-oriented mindset - Participate in special projects to drive marketing efforts forward, embracing experimental strategies with a hacker's mindset and data-driven approach
- Experienced B2B marketer with a background in e-commerce or fintech, able to drive significant impact through strategic planning and hands-on execution - Strong network in the e-commerce industry, familiar with industry-related strategies and market trends - Skilled in budget management and delivering robust ROI initiatives, with proven experience in partnerships and sales - Proficient in project management platforms, paid campaigns, and tracking tools, with exceptional attention to detail and clear communication skills - Problem-solver with a strong interest in learning about new technologies and devising solutions for unresolved issues
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Director of Marketing
New York
$135,000 - 175,000 USD / year
Marketing
About Parker
Parker is a digital bank.