✨ About The Role
- This role is focused on managing and expanding Ramp's performance marketing program to attract new customers.
- The candidate will be responsible for driving revenue and SQL growth through Google and Bing Search advertising channels.
- Developing systems and processes for testing, optimizing, and scaling successful performance-driven campaigns is a key responsibility.
- The role involves tracking and analyzing performance metrics throughout the entire marketing funnel.
- Collaboration with analytic and technical teams is essential to ensure robust data integrations between ad platforms and internal systems.
- The candidate will work closely with copywriting and creative teams to enhance click-through and conversion rates of campaigns.
- Regular communication of insights and trends in the performance marketing landscape to the broader growth organization is expected.
⚡ Requirements
- The ideal candidate has over 5 years of experience in performance marketing, particularly in a high-growth technology company.
- A strong analytical mindset is essential, with the ability to derive insights from both quantitative and qualitative data.
- The candidate should possess a proactive "get things done" mentality, capable of tackling complex problems and driving solutions to completion.
- Creativity is important, as the candidate must be able to connect various elements of a complex problem and challenge assumptions effectively.
- A passion for understanding the product and customer needs is crucial for creating impactful marketing campaigns.
- Strong communication skills are necessary to influence and collaborate with team members across different functions within the organization.