✨ About The Role
- The Lifecycle Marketing Analyst will implement and update emails, campaigns, and workflows in Hubspot.
- This role involves managing the lifecycle send calendar and ensuring quality assurance for emails.
- The analyst will work closely with the data team to refine audience segmentation for targeted communications.
- The position requires ownership of the lifecycle templating system to maintain design and quality standards.
- The analyst will be responsible for end-to-end reporting of email communications and tests to drive improvements.
âš¡ Requirements
- The ideal candidate will have a minimum of 2 years of experience in growth, lifecycle marketing, or related roles within B2B software companies.
- Strong copywriting skills and a keen eye for design are essential for creating effective email campaigns.
- Familiarity with CRM systems and email marketing best practices is crucial for ensuring compliance and deliverability.
- A solid analytical background is necessary to draw insights from both quantitative and qualitative data.
- The candidate should be able to manage multiple projects and collaborate effectively with cross-functional teams.