Regional Campaign & AI Marketing Transformation Manager

Regional Campaign & AI Marketing Transformation Manager

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.

We believe collaboration thrives in person. That's why most of our teams work from the office full time, with flexibility when it's needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Description

As the Regional Campaign and AI Marketing Transformation Manager, you will redefine how marketing campaigns are planned and executed across JAPAC by combining traditional campaign marketing expertise with an AI-first mindset. You will be responsible for creating and operationalizing AI-driven workflows that enhance speed, scale, and personalization — while infusing human creativity and regional expertise.

Sitting within the JAPAC Centre of Excellence, you will partner with global campaign teams, and JAPAC stakeholders across field marketing, ABM/CXO programs, customer advocacy, industry marketing, and volume marketing to translate global campaigns into JAPAC-ready initiatives. This includes ensuring campaigns are always-on, scalable, and localized for country-specific languages and cultural nuances.

This role is ideal for a hands-on, forward-looking marketer who thrives in both execution and experimentation, understands traditional demand generation, and can elevate it by embedding AI into campaign strategy, execution, and optimization.

Your Impact

• Campaign Strategy & Execution

  • Partner with global and JAPAC stakeholders to translate packaged programs into regionalized, AI-enhanced campaigns that drive awareness, adoption, cross-sell, and upsell.

  • Build always-on campaign frameworks that integrate human creativity with AI-driven automation, ensuring speed, scale, and relevance.

• AI-Enabled Marketing Workflows

  • Design and implement AI workflows for content generation, localization, campaign orchestration, and reporting.

  • Drive AI adoption across campaign processes — from data enrichment, persona insights, and customer journey mapping to asset creation and sales enablement.

• Localization & Relevance

  • Ensure global content and campaigns are adapted for JAPAC markets, including translation into local languages and cultural tailoring, supported by AI translation tools + human review.

• Strategic Stakeholder Engagement / Cross-Functional Collaboration

  • Work closely with field teams, ABM/CXO, industry, customer advocacy, and volume marketing to align campaigns to JAPAC priorities.

  • Partner with BDR/inside sales to ensure leads are of the right quality, dispositioned in time, and supported with AI-enriched insights and talking points.

  • Partner with technical solution teams, business value services, customer success, global campaign and product marketing, and local sales leaders to ensure alignment from strategy to execution.

• Measurement & Optimization

  • Establish goals and metrics, leveraging AI-powered analytics for pipeline attribution, content performance, and engagement trends.

  • Create a continuous feedback loop, using AI to surface insights, while human judgment guides pivots and improvements.