Marketing Scriptwriter

Marketing Scriptwriter

PalmPay is a Pan-African fintech company currently operating in Ghana, Nigeria and expanding to other markets in Tanzania. We're reinventing the payments experience by making it easy and reliable for everyone to transfer money, pay bills and shop online.

To support our video content strategy, we are hiring a talented Marketing Scriptwriter who can craft high-impact scripts that inform, inspire, and convert. As a Marketing Scriptwriter, you will be responsible for creating engaging, clear, and brand-aligned scripts for video content across various formats including product explainers, promotional videos, customer education content, digital ads, tutorials, social media campaigns, and more.

This role requires a strong command of storytelling, marketing psychology, and the ability to distill complex financial and technical concepts into content that resonates with diverse audiences from first-time users to sophisticated enterprise buyers.

Key Responsibilities

• Write compelling, high-quality scripts for:
• Explainer videos, onboarding tutorials, product walkthroughs
• Marketing campaigns, video ads, and promotional content
• Social media videos (LinkedIn, YouTube, Instagram, etc.)
• Internal communications and executive messaging (as needed)
• Collaborate with marketing, brand, product, compliance, and creative teams to:
• Translate business objectives into video narratives
• Ensure technical accuracy and legal compliance in all scripts
• Maintain consistency in brand tone, voice, and messaging across content types
• Conduct research on industry trends, customer pain points, and competitive messaging to inform script strategy
• Adapt scripts for different channels and formats (short-form, long-form, motion graphics, voiceover, live-action)
• Participate in content planning, brainstorming sessions, and creative reviews
• Work closely with video producers, actors, and motion designers to ensure successful execution of scripts

Required Qualifications

• 3+ years of experience in scriptwriting, content writing, or copywriting with a portfolio of produced video content
• Proven experience crafting scripts for digital marketing or brand videos
• Exceptional storytelling, structure, and dialogue-writing skills
• Ability to simplify complex or technical topics for a general audience
• Strong understanding of marketing strategy, buyer journeys, and calls to action
• Excellent written and verbal communication skills in English
• Comfortable working in fast-paced environments with cross-functional stakeholders
• Experience working with creative briefs, brand guidelines, and production teams

Preferred Qualifications

• Background in FinTech, SaaS, B2B technology, or financial services
• Knowledge of video production workflows (pre-production, production, post-production)
• Familiarity with tools like Notion, Google Workspace, Figma, Trello/Asana, Descript, or Adobe Suite
• Understanding of content performance metrics and how to write for conversion
• Experience writing for different formats: voiceover, animated videos, live action, or influencer-style content