Marketing & Sales Manager

Marketing & Sales Manager

Riviera Beach House is looking for a Marketing & Sales Manager to join the team! The Marketing & Sales Manager is a highly visible, hands-on leader and brand ambassador for Riviera Beach House, representing the hotel on property, within the Santa Barbara community, and across key travel, lifestyle, and sales channels.

This role blends sales generation, experiential marketing, concierge-level guest engagement, and community partnerships to support revenue growth, elevate brand perception, and drive repeat direct bookings. The position supports the General Manager with strategic and tactical marketing and sales initiatives, while actively engaging guests, partners, and prospects to bring the Riviera lifestyle to life.

As the hotel repositions as a luxury-minded boutique destination inspired by Riviera style and Santa Barbara culture, this role plays a critical part in shaping the guest experience, building loyalty, and creating meaningful connections.

Essential functions and responsibilities of the job include but are not limited to:

• Solicit, book, and service group rooms, weddings, buyouts, meetings, and leisure business
• Proactively generate new business through:
• Outside sales calls
• Networking, trade shows, and community involvement
• Site inspections and hosted visits
• Maintain and grow existing accounts while qualifying new accounts
• Conduct minimum sales activity quotas
• Audit, train, and role-play with front desk agents to improve sales conversion
• Develop relationships with comp set and local businesses to expand opportunities
• Confirm bookings following rate and availability guidelines
• Track leads, trace follow-ups, and provide weekly and monthly sales reports
• Identify return guests and opportunities to extend stays
• Support Sunday night stay-over and shoulder-night initiatives
• Manage a monthly content calendar in collaboration with Corporate Marketing
• Perform quality control throughout the property and across all guest touchpoints to ensure brand alignment
• Develop partnerships with local businesses and experiences including:
• Wine tastings
• Wellness offerings
• Adventure travel (surfing, biking, sailing, vineyards, etc.)
• Capture and share on-brand content for social, web, and promotional use
• Work with PR teams to:
• Manage media and influencer stays
• Host FAM trips and press visits
• Respond to press and public inquiries
• Promote Riviera Beach House as a pop-up venue and event destination
• Review and audit sales flyers, discount perks, and promotional materials
• Collaborate with website agency to maintain accurate and current website content
• Act as Manager on Duty (MOD) during weekends and busy periods as needed
• Create and support special events and activations (including evenings and weekends)
• Serve as a concierge and experience manager, connecting with guests on property
• Build guest loyalty and positive reviews through personalized service, special amenities and anticipation of guest needs
• Ensure hotel appearance, atmosphere, and service align with brand standards
• Promote a positive, high-energy, guest-focused team culture
• Quantify results and ensure team adherence to sales and service strategy
• Maintain competitive knowledge of local hotels, rates, and positioning within comp set
• Collaborate with corporate marketing and ownership to ensure brand alignment
• Markets served:
• Group Business (Tour, SMERF, Corporate, Association, Government)
• FIT & International Travel
• Leisure & Weekend Travel
• Weddings (Beach, City of Santa Barbara, Catering Partnerships)
• UCSB
• Surf & Adventure Travel
• Train Travel & Road Trip Travelers
• Wellness & Mid-week/Low Season Travel

Qualifications:

Experience & Education:

• Minimum 1 year hotel sales or marketing experience, or similar experience in tourism, lifestyle hospitality, dining, or experiential luxury brands
• Boutique hotel or hospitality experience preferred
• Knowledge of food & beverage, events, and experiential programming preferred

Skills & Abilities:

• Strong written and verbal English communication skills
• Excellent presentation, organization, and interpersonal skills
• Ability to prioritize, multitask, and make sound decisions
• Strong relationship-building and client management skills
• Proficient in Word, Excel, and PowerPoint
• Basic accounting knowledge

Physical & Work Requirements:

• Ability to work 5–6 days per week, including nights and weekends
• Frequent walking, standing, driving, and lifting up to 35 lbs
• Travel required for sales calls and trade shows
• Hands-on presence throughout the property and community

Additional Expectations:

• Maintain a professional, polished appearance and positive brand representation
• Prioritize safety and security at all times
• Passion for travel, art, design, and hospitality strongly preferred
• Demonstrate genuine hospitality and leadership by example
• Must be aware of the importance of safety and Endeavor to be conscious of safety and security at all times. Maintain friendly and courteous demeanor.

Benefits & Compensation:

Health Benefits, Travel Perks & More: Medical, Dental and Vision Insurance, 401k, Vacation and Sick Leave are offered with this position along with a Team Member Travel Program, encouraging each team member to visit sister properties and enjoy exclusive team member rates for rest and relaxation.

Salary Range: $70,304-$75,000 annually