✨ About The Role
- The Director of Content Marketing will develop and implement a differentiated content marketing strategy that aligns with Outreach's business objectives.
- This role involves actively mentoring and managing a team of content marketers while overseeing outside agencies.
- The candidate will be responsible for measuring content performance and identifying optimization opportunities to meet growth marketing goals.
- A key responsibility includes building a content calendar that integrates both production and distribution strategies.
- The role requires regular communication of the team's impact across all levels of the organization.
âš¡ Requirements
- The ideal candidate has at least 7 years of experience in content marketing, particularly in B2B or PLG SaaS environments.
- A proven track record of delivering revenue and content-led growth goals is essential for success in this role.
- The candidate should possess a growth marketing mindset and be comfortable using data to communicate the value of their work.
- Experience in mentoring and managing a team of content marketers and SEO strategists is crucial.
- The candidate should have a solid understanding of SEO fundamentals and be able to apply keyword research into content planning.