Growth Marketing Manager

Growth Marketing Manager

We have an exciting opportunity for a Growth Marketing Manager who will directly support Our Future Health's mission by ensuring our valuable research data products reach the right researchers who can make breakthrough discoveries. You'll be instrumental in scaling our commercial impact, enabling more research that benefits public health while building sustainable revenue streams that support our charitable mission.

Our Future Health will be the UK's largest ever health research programme, bringing people together to develop new ways to detect, prevent, and treat diseases. We are a charity, supported by the UK Government, in partnership with charities and industry. We work closely with the NHS and with public authorities across all nations and regions of the UK.

Our plan is to bring together 5 million volunteers from right across the UK who will be asked to contribute information to help build one of the most detailed pictures we have ever had of people's health. Researchers will be able to use this information to make new discoveries about human health and diseases. So future generations can live in good health for longer.

What You'll Be Doing:

The Growth Marketing Manager will help drive revenue growth by generating qualified leads from researchers in academia, SMEs, and pharmaceutical companies, to purchase our health data products. Your key responsibilities will include but not be limited to:

• Build Conversion Funnels: Generate leads from awareness stage through to sales-qualified leads, then support sales team with targeted account-based marketing to help close deals.
• Develop and Execute Multi-channel Campaigns: Collaborate with Events Marketing Manager, Product Marketing Manager and Comms team to execute integrated marketing campaigns across email, webinars, conferences, paid advertising and digital channels, including campaign budget management and briefing Comms on messaging and targeting.
• Lead CRM Strategy and Optimisation: Own and optimise our CRM system for lead management, scoring, lead qualification criteria, and sales pipeline tracking to maximise conversion rates and data quality, collaborating with Revops and providing regular reports.
• Implement Account-based Marketing: Partner with Commercial Director and Strategic Partnerships team to create personalised campaigns targeting high-value researcher accounts.
• Analyse and Optimise Performance: Build attribution models for complex B2B sales cycles, conduct A/B testing, and create reporting on marketing's contribution to pipeline and revenue.
• Design Automated Workflows: Create lead nurturing, segmentation, and sales handoff processes that support our 12-18 month sales cycles.
• Monitor Market Trends: Track competitor activity and research market dynamics to inform demand generation strategies.