Leader for OP hospital marketing / CHC marketing
Marketing strategy: OP category insight / CHC segmentation via market potential, policy, competition, and find growth opportunities. Based on focused product portfolio, develop marketing/channel strategy.
KOL management: OP/GP national KOL management and engagement
External/Internal cooperation: deep cooperation with supporting functions / sales team for marketing strategy execution and deliver business result
Team management: coach and develop product managers
Budget management: own TA marketing expense and deliver result according to accurate investment