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Senior Performance Marketer
Design and implement a comprehensive performance marketing strategy across various channels.
New York
Senior
1 month ago
✨ About The Role
- The role involves designing and implementing a comprehensive performance marketing strategy across various channels, including paid acquisition and SEO.
- The candidate will experiment rapidly in both new and existing channels, converting successful tests into scalable acquisition engines.
- They will develop and refine attribution models and marketing tech stacks to optimize marketing efforts for maximum impact.
- Collaboration with product, engineering, and design teams is crucial to ensure a seamless user experience for both consumer and business audiences.
- The role includes leading A/B testing initiatives to uncover insights that enhance conversions and drive revenue growth.
âš¡ Requirements
- The ideal candidate has over 8 years of experience in digital and performance marketing, particularly in high-growth B2C and B2B software environments.
- A successful candidate thrives in fast-paced settings and is comfortable taking on both strategic and hands-on roles.
- They should have a proven track record of scaling multiple marketing channels while maintaining a focus on return on investment (ROI).
- The candidate must be adept at turning data into actionable insights, utilizing advanced testing and measurement techniques.
- Exceptional communication and leadership skills are essential for guiding cross-functional teams toward ambitious goals.
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