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Digital Marketing Lead
Establish and lead the digital marketing strategy to enhance OpenAI's product engagement.
San Francisco, California, United States
Expert
$295,000 USD / year
1 month ago
✨ About The Role
- This role will establish the digital marketing discipline at OpenAI, focusing on SEO, web experiments, A/B testing, CRO, and performance marketing.
- The candidate will design and drive a digital marketing strategy that spans B2C, B2B, and B2D go-to-market motions.
- Collaboration with Data Science, Product Growth, Web and Design teams, and the Marketing organization is essential to deliver results.
- The role involves scoping experiments, planning execution, and iterating based on results to improve customer navigation and decision-making.
- The candidate will be responsible for onboarding new vendors and agencies as needed to support marketing experiments.
- Transforming pilots into scaled programs based on learnings from experiments will be a key responsibility.
- The position is based in San Francisco and follows a hybrid work model of 3 days in the office per week.
âš¡ Requirements
- The ideal candidate will have over 7 years of experience in Growth Marketing, Web optimization, SEO, CRO, or related fields, with at least 2 years in Digital Marketing leadership roles.
- A proven track record of building digital marketing programs from initial pilots to scaled teams is essential for success in this role.
- Strong communication skills are necessary to effectively articulate insights and recommendations to both technical and non-technical audiences.
- The candidate should be data-driven and analytical, with the ability to see the bigger picture beyond incremental A/B test results.
- Flexibility to adapt between consumer and B2B audiences is important for addressing diverse marketing needs.
- A proactive and detail-oriented approach is required to manage multiple projects simultaneously in a fast-paced environment.
- A passion for AI and its transformative potential in various industries and society is crucial for aligning with the company's mission.
Digital Marketing Lead
San Francisco, California, United States
$295,000 USD / year
Marketing
About OpenAI
Building artificial general intelligence