Brand Marketing Lead

Brand Marketing Lead

One Impression is India's largest and first of its kind Full-Stack IMaaS (Influencer Marketing as a Service) Platform. We help brands manage high-impact influencer marketing campaigns. We are active in over 12 countries including India, the U.S., Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in 10+ languages.

About the Role

We are looking for a dynamic and creative Brand Marketing Manager to lead our brand storytelling across digital platforms. This role blends creativity with strategy — you'll be the voice of our brand across Instagram, YouTube, and other social channels, while driving growth through influencer and performance-led campaigns. If you're passionate about content, have a strong aesthetic sense, and can move seamlessly between creative and data, we'd love to meet you.

Key Responsibilities:

• Social Media Strategy & Management
  • Lead the development and execution of content strategies for Instagram, YouTube, and other platforms
  • Ensure consistent brand storytelling across channels
  • Monitor trends, platform updates, and audience insights to stay ahead of the curve
  • Manage content calendars and oversee posting schedules
• Content Creation & Visual Aesthetics
  • Conceptualize, script, and execute visually appealing photo and video content
  • Collaborate with internal creatives or external production teams for content shoots
  • Maintain a high-quality, consistent brand aesthetic across all visual formats
  • Supervise editing, design, and final output to ensure brand alignment
• Influencer & PR Marketing
  • Identify and engage with relevant influencers and creators to drive reach and credibility
  • Build strong, long-term influencer relationships for sustained partnerships
  • Plan and execute influencer campaigns with clear KPIs and deliverables
  • Support earned media and digital PR outreach efforts
• Agency & Vendor Management
  • Liaise with creative, media, and digital agencies to ensure deliverables align with brand vision
  • Oversee timelines, budgets, and quality control
  • Coordinate cross-functional collaboration between internal teams and external partners
• Growth Marketing & Analytics
  • Work with growth and performance teams to align brand campaigns with growth objectives
  • Support performance marketing with compelling creatives and content
  • Track brand-related metrics like engagement, reach, sentiment, and conversion impact
  • Use data to continuously optimize creative strategies
• Creative Campaigns & Strategic Planning
  • Lead ideation and execution of 360° brand campaigns, launches, and seasonal moments
  • Bring fresh, innovative thinking to the table while maintaining brand consistency
  • Develop content strategies tailored to target personas and campaign objectives
• Webinar & Community Engagement (Good to Have)
  • Plan and execute webinars, virtual events, or community-building content
  • Work with experts, collaborators, and hosts to amplify thought leadership

What We Are Looking For:

• Strong experience with Instagram, YouTube, and visual-first platforms
• Excellent content instincts and a strong eye for aesthetics
• Hands-on experience in influencer marketing & digital PR
• Strong project management and cross-functional collaboration skills
• Growth mindset and data-driven thinking
• Bonus: Experience with brand-led webinars or live events