Strategic Marketing Manager - Thermal

Strategic Marketing Manager - Thermal

Vertiv is powering the infrastructure behind tomorrow's digital world. Operating in over 130 countries with $7.2 billion in sales and growing, we're at the forefront of data center and AI innovation-building the foundation for a smarter, faster, and more connected future. We are seeking a Strategic Marketing Manager to own the Direct Expansion portfolio of our Thermal Management business unit. The Strategic Marketing Manager - Thermal supports the Global Thermal Portfolio Marketing Manager as an expert for the Direct Expansion portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. This is an onsite role at our Global HQ in Westerville, OH. This person will develop value propositions, create marketing collateral, sales enablement, and go-to-market plans. They will drive planning and execution of Marketing initiatives that drive business and revenue goals.

Responsibilities

• Own product COE relationship as single point of contact (SPOC)
• Act as the product expert for positioning, competition, market trends, value props, and marketing initiatives across our direct expansion (thermal) product line.
• Create compelling, informative, and persuasive content that supports our Portfolio Marketing strategies for launches and product promotion.
• Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for their portfolio.
• Own product messaging and expertise that drive product campaigns - drive depth of knowledge in external product communications, promotion and sales enablement.
• Competitive analysis and positioning strategy
• Research market trends, industry trends, and competitive landscape.
• Track and provide offering trend analysis and insights to Marketing and Global Product Management Teams.
• Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
• Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
• Support regional marketing programs to address market opportunities and customer needs.
• Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other

Qualifications

• 3-5 years of experience in B2B Product Marketing, Product Management, or Engineering in a technical industry
• Demonstrated public speaking, communication, and storytelling skills
• Experience leveraging data to drive marketing strategy and earn buy-in from a variety of different audiences
• Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
• Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results
• Ability to pick up technical concepts quickly
• Highly collaborative, able to work across functional teams
• Ability to create value propositions and messaging strategies
• Must be able to prioritize many projects and work well under pressure
• Proactive communicator with strong attention to detail
• Enthusiastic and persistent problem solver
• Knowledge of data center software/hardware solutions and industry trends

Travel Required

10%

The successful candidate will embrace Vertiv's Core Principles & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPLES: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.