Sr Account Executive

Senior Account Executive

The Senior Account Executive functions as a leader of Agency consumer promotion and shopper marketing program deliverables within multiple categories or retail channels. Primary role is to serve as a face of the Agency to assigned client contact(s) during creative communications design development, execution and analysis of account/brand-specific programs. A successful Senior Account Executive will organize and synchronize a cross-functional team to deliver communication platforms, program concept development, and analysis of results. Must practice effective written and oral communication skills with clients, customers, agency partners and third-party vendors. When programs move from planning to execution, become the lead agency contact with client.

Develop and own all internal and third-party vendor partners. Demonstrate working knowledge of consumer/shopper marketing landscapes and the client's own industry to develop new business opportunities and potential revenue streams within existing client. Responsible for understanding what customer and client allow, and identify innovative vehicles/vendors that meet set objectives. Directly manage program execution, timeline & budget management and post promotional reporting in accordance with company systems and processes.

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities

Job Duty Personal Accountability

• Develop and own assigned relationships that build a trust-based partnership with client teams, agency partners and third-party vendors
• Demonstrate working knowledge of consumer/shopper marketing landscapes and the client's own industry to develop new business opportunities and potential revenue streams within existing client
• Design and lead proposal and program development presentations with support and guidance from Director
• Supervise and/or directly manage program execution, budgets, tracking, and post promotional reporting in accordance with company systems and processes
• Contribute to recruiting, hiring, training, and development of direct reports with support of Director.
• Other related duties as assigned

Cross-Functional Accountability

• Partner with Planning team members to develop category, channel, customer and competitive brand marketplace insights, identify most value consumer targets, communication strategy, innovation opportunities, promotion program objectives, strategies and tactical recommendations for programs, leveraging key consumer/ shopper insights that drive purchase behavior change
• When relevant, demonstrate thought leadership, channel expertise and strategic integration