Fiber Commercial Marketing Manager - Ohio

Commercial Market Manager

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The Commercial Market Manager is a Market leader responsible for driving fiber market penetration, subscriber growth, and revenue acceleration through strategic community engagement, sales initiatives, and market development. As a key member of the Commercial Broadband organization, this role oversees localized Commercial go to market strategies, competitive analyses, and cross-functional execution to ensure both immediate and sustained market success across single family homes, multi-dweling units, homeowner's associations and businesses. This role will focus on launching new markets tasked with optimizing tactical plans, accelerating channel enablement, and driving rapid lead generation, pre-orders, and sales velocity while partnering across functional areas within T-Mobile. In addition the role will focus on existing and mature markets with continuous performance optimization, refining go-to-market (GTM) strategies, and sustaining long-term growth through data-driven decision-making in partnership with corporate strategists.

Market Strategy & Execution:

• Coordinate and execute Market-specific sales strategies, programs, market engagement, community partnerships, local events and marketing initiatives to increase market share, revenue, and profitability.
• Oversee and execute the GTM Playbook, ensuring strategic alignment with market-specific demands and data-driven penetration strategies.
• Monitor and analyze local market industry trends, competitor activity, and market conditions to inform business strategies based on real time performance.
• Oversee, coordinate, and execute agreements with Multi-Dwelling Units, homeowner's associations, and small business deals with corporate strategy and installation teams.

Channel Enablement & Sales Acceleration:

• Work closely with corporate channel teams to implement comprehensive training and engagement programs to enhance sales teams' product knowledge, sales techniques, and customer engagement strategies.
• Drive channel performance and execution, ensuring sales velocity and conversion are maximized.
• Partner with sales leadership to refine sales enablement programs that align with market demands and sustains frontline engagement on Fiber product line.

Performance Management & Optimization:

• Performance manage against key performance indicators (KPIs) to measure marketing effectiveness, local NPS, channel conversion, sales performance, and subscriber growth and take action to ensure market stays within penetration goals.
• Provide regular insights, data analytics, and performance reviews to leadership with actionable recommendations.
• Utilize data to refine GTM strategies, optimize execution, and sustain long-term success.
• Partner with operations team to ensure local installation groups are delivering on product promises to customers.

Cross-Functional Leadership Across Growth Driving Teams:

• Work closely with Regional Marketing teams, along with PR, Integrated Marketing (positioning, merchandising, media, advertising, Web, CRM, etc.), Operations, and Sales, to ensure seamless execution of localized demand generation initiatives and overall brand, product, and strategy adherence.
• Align market strategies and tactical plans across paid, owned, earned media, promotional offers, and channel execution with the Quarterly Growth Plan (QGP) and broader business goals.
• Collaborate with Acquisition and Pricing Teams to develop