Digital Marketing Lead

Digital Marketing Lead

We are looking for a forward-thinking Digital Marketing Lead to spearhead our direct-to-consumer growth efforts. This role will be pivotal in crafting and executing performance marketing strategies while driving customer acquisition and retention. The ideal candidate will collaborate across teams to create impactful campaigns and optimize digital ecosystems to achieve measurable business goals.

Responsibilities:

• Develop and execute digital performance strategies across platforms such as Meta, Google, YouTube, and affiliate networks.
• Manage media budgets, optimizing campaigns to meet key performance indicators and ensure efficiency.
• Partner with external media agencies to plan, implement, and enhance paid digital marketing initiatives across various channels.
• Conduct media budget forecasting and allocate spend effectively to maximize channel performance.
• Collaborate with the social media team to produce high-performing branded content and ad creatives.
• Lead funnel optimization efforts by implementing testing protocols, analyzing results, and refining retention strategies.
• Monitor and report analytics, attribution, and campaign performance using tools like Shopify and other data sources.
• Experiment with emerging growth channels and identify innovative opportunities to scale.
• Stay informed about industry trends in beauty, health, and longevity to ensure cutting-edge marketing practices.

Requirements:

• Minimum of 5 years of experience in digital marketing, preferably with a background in scaling consumer brands.
• Demonstrated success in driving profitable growth through performance marketing channels.
• In-depth knowledge of paid social and search strategies, including creative testing and optimization.
• Strong analytical skills and proficiency in interpreting data to refine marketing strategies.
• Familiarity with platforms and tools such as Shopify, Klaviyo, Google Ads, Meta Ads Manager, and GA4.
• Proven track record of collaborating with cross-functional teams to deliver impactful campaigns.
• Experience working with media agencies and managing comprehensive digital campaigns.
• Ability to stay ahead of industry trends and adapt strategies to maintain a competitive edge.
• An ideal candidate will have a background from a digital agency or working for a beauty brand.