Performance Marketing Lead

Performance Marketing Lead

We're looking for a passionate Performance Marketing Lead to join the Electroverse team and help grow our Octopus Electroverse and Octopus Fleet products.

Reporting into the Head of Marketing, you'll lead the execution and optimisation of our paid media budget across all digital channels. We're looking for an outcome-focused strategist who can balance high-level "big picture" planning with "in-the-weeds" campaign optimisation.

Being a part of the Octopus Group, there are a few things you should know…

We don't do things the traditional way. No agencies, no bureaucratic sign-off processes, and no unnecessary meetings. We have an incredible in-house team of developers, marketers, designers, product and commercial teams, and we all work together to create a product that transforms the e-mobility space.

For the right person, this is a freeing and revolutionary way of working, but if you need hand-holding, this might not be the job for you. You'll need to be proactive and full of ideas - we're looking for someone who can hit the ground running. Our marketing team is lean for products with such an international and cross-functional outlook, which makes this the perfect place to get stuck in and make an impact.

This is a performance-focused role looking across international B2C & B2B digital campaigns, so your day-to-day will vary. To give you a glimpse into what you'll be working on:

• Lead the end-to-end setup, management, and optimisation of Paid Search campaigns across Google Ads, Apple Search Ads, Meta and LinkedIn Ads, defining campaign structures, targeting frameworks, and bid strategies to meet performance goals.
• Manage budget allocation and campaign performance, making data-led decisions on scaling, pausing, or restructuring activity across markets, products, and audiences to maximise efficiency and revenue.
• Ensuring effective bid strategy execution, pacing, and performance delivery.
• Analyse performance data, conduct in-depth keyword research, audience analysis, and competitor reviews to inform media planning and campaign structure.
• Ensure accurate tracking, conversion setup and funnel integrity, partnering with the Data & Web teams.
• Be a guardian (and champion!) of the Octopus Electroverse public presence and tone of voice.
• Along with the Head of Marketing, ensure paid campaigns deliver strategic value, providing snapshot reports tracking performance and growth.
• Work with our Senior Marketing Manager & Marketing Specialist to help boost organic campaigns and ensure wider campaign alignment.
• Stay up-to-date with the latest industry and digital trends (inc. AI-evolution)

About You

• 5+ years of digital growth and optimisation experience in paid media
• Demonstrable experience in Google Ads & Analytics, Apple Search Ads, Meta Business Suite, and LinkedIn Ads
• A love for creating and optimising campaigns - tracking trends, identifying patterns, not afraid to change tactics mid campaign to improve outcomes
• Confidence in managing budgets, pacing performance, and ensuring delivery (inc. strong familiarity with tracking, conversion setup, and maintaining feed health).
• Have an excellent understanding of audience, writing styles, and tone of voice - understanding the needs/wants of your targeted demographic
• Are a people person and enjoy engaging and working with a diverse group of individuals
• Are genuinely passionate about building a green product, in pursuit of Octopus's wider goal of decarbonising our planet
• Don't need detailed knowledge of electric vehicles or e-mobility, but an interest and desire to know more about the industry is essential!
• If you speak German, French or Italian, please let us know!