Backfill - Category Marketing Manager

Category Marketing Manager

Insight Global is seeking a Category Marketing Manager to join a wireless accessories and device management team. This group lies within a Telecom and Communications Business Group Product Management organization. This team enables business customer goals through new and emerging product offerings. In order to be successful, this team requires a candidate who will plan and execute wireless accessories category marketing and enablement programs. These tasks will include managing multiple manufacturers' join marketing programs, campaigns, and associated initiatives. This involves partnering with internal teams, such as marketing, branding, legal, and sales to ensure both company network and sales goals are met. Success in this role comes from solutioning, creative thinking, end-to-end ownership of tasks and processes, and leading cross-functional partnerships.

Day-to-day activities:

• Work closely with the manufacturers to market solutions aligned with company strategic objectives.
• Develop go-to-market campaign briefs to meet sales objectives by promoting new product launches and promotions.
• Gather marketing assets from equipment manufacturers and work with legal and brand compliance to make them available for internal sellers.
• Collaborate with external vendors to support joint marketing efforts which include social media, events, seminars, sales training, etc.
• Define key customer benefits, product use cases, and customer experience training for wireless accessories in business segments, including Enterprise, Small Business, and Public Sector.
• Perform analysis of launched marketing initiatives.
• Develop executive presentations for stakeholder communications on strategic initiatives progress, risks, and launch performance.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form.