VP, Digital Marketing - Financial Services

VP, Digital Marketing

Our financial services client is looking for a VP, Digital Marketing, to join their team! You must come from an investment bank, asset management, or consulting space to be considered. This role is responsible for organizing, implementing, and managing digital marketing initiatives to increase brand awareness, generate leads, and drive engagement across institutional audiences.

Responsibilities:

• Develop and execute a comprehensive digital strategy and roadmap tailored to institutional audiences.
• Lead UX and journey mapping across all digital touchpoints.
• Build and maintain a digital customer acquisition funnel and lead generation strategy.
• Ensure websites remain current and engaging through a proactive, data-driven approach.
• Conduct competitive analysis and stay informed on digital innovations and tools.
• Establish benchmarks and success metrics to optimize audience reach.
• Manage digital marketing initiatives across websites, portals, email, social media, and paid media (SEM, paid social, syndication).
• Email Marketing: oversee the client communications email calendar, standardize and execute end-to-end email campaigns (e.g., promotional blasts, welcome campaigns, drip campaigns, newsletters, fund updates, invitations). Conduct A/B testing on subject lines, content, timing, and design to optimize performance.
• Lead Generation: collaborate with Business Management & Technology teams to optimize list generation via Salesforce, grow and maintain email subscriber lists, identify data gaps, and define marketing personas for improved targeting.
• Website Optimization: enhance website content and campaign landing pages for institutional audiences. Work with designers, content writers, and marketing team members on digital campaign development. Optimize content for search visibility and performance.
• Compliance: ensure adherence to legal and regulatory guidelines (e.g., CAN-SPAM, GDPR) and internal standards.
• Reporting & Analytics: monitor and report on campaign performance (open rates, CTRs, conversions, bounce rates, unsubscribes). Provide actionable insights and ROI analysis.
• Collaborate with Business Management & IR teams to automate client engagement data for sales enablement.
• Team Leadership & Collaboration: Oversee digital marketing resources and manage budgets across channels, define and codify digital marketing processes, and act as a digital subject matter expert across business, marketing, creative, brand, and sales teams.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 8+ years of experience in digital and email marketing.
• Experience in the financial services industry or a highly regulated industry is highly preferred.
• Proven experience with multi-channel content distribution and digital mediums.
• Proficiency with platforms such as Salesforce, Pardot, HubSpot, Google Analytics, Cvent, Seismic, or similar.
• Working knowledge of HTML/CSS.
• Strong grasp of digital marketing strategies, concepts, and best practices.
• Expertise in email marketing (deliverability, compliance, formatting, A/B testing, campaign types, performance analysis).
• Collaborative mindset with strong problem-solving skills.
• Exceptional attention to detail and organizational abilities.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to: pamela.koenig@jobalert.creativecircle.com

*Please do NOT change the email subject line in any way. You must keep the JobID: JM18-1882083 -- in the email subject line for your application to be considered.*

*Pamela Koenig - Senior Recruiter*

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 10/29/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

Minimum Salary: 180,000 Maximum Salary: 200,000 Salary Unit: Yearly