Senior Trade Marketing Manager - Tangle Teezer

Senior Trade Marketing Manager - Tangle Teezer

Tangle Teezer is a global brand on a simple mission: to give everyone healthier-looking hair with less breakage since 2007. Our gentle brushes are tools for every hair type—from straight to coily—and every routine, helping you go from detangling and blow-drying to styling. Our products are your daily dose of confidence, ready to take on whatever tangles life throws your way. As part of BIC World, we're dedicated to reimagining everyday essentials in new, sustainable, and responsible ways. Our culture thrives on a "roll up your sleeves" mindset, empowering self-starters and innovators to take ownership of their careers and make a meaningful, global impact.

The Role

The Sr Trade Marketing Manager will drive the growth of the Tangle Teezer brand in North America. This role reports into the Head of Marketing, supporting the team's strategic vision and executing an omnichannel trade marketing strategy in key beauty, professional, and mass retail channels across US, CA & MX that aligns with the global brand messaging, delivers against key retail channel priorities and supports big bet activations – driving increased brand awareness, higher conversion rates and sales.

In This Role You’ll Get To:

• Support in the development of strategy and lead execution of 360° brick & mortar and dot com trade marketing plans, including timely execution of new product launches, delivering best in class in-store POS materials, merchandising, digital shelf and e-commerce activities.
• Partner with global brand team to develop locally impactful initiatives that align with global brand campaign goals and messaging while.
• Manage and mentor a Trade Marketing Coordinator who will assist in supporting day-to-day execution, project management, and cross-functional workstreams.
• Collaborate with the internal sales team and key retailers to support retailer needs and ensure successful end-to-end execution to meet key priorities and sales targets.
• Lead creative direction for traditional & digital marketing collateral for NA specific retail & consumer marketing programs. This includes visual merchandising, PDP content, secondary retail displays, digital retail enhancements, and all other retailer-specific marketing collateral, ensuring consistency and excellence across channels.
• Collaborate with Digital Marketing Manager to brief, align, and bring to life effective and impactful ad creative for retail platforms and paid social campaigns.
• Analyze market data to identify specific consumer, channel, and retailer needs, building appropriate launch plans & go-to-market strategies that suit these needs.
• Develop strong relationships with retailers and external agencies to ensure successful content & activation execution.
• Partner with internal sales and marketing teams to create post-activation recaps for key retail accounts.
• Own trade marketing calendar and monthly trade marketing updates to share with key stakeholders.
• Clear management of KPI tracking for all key accounts.

What We Are Looking For In You:

5+ years of beauty brand consumer/retail marketing experience and knowledge of key industry trends. People management experience Strong experience in retail marketing in store, retailer relationships and Paid Social and Digital Advertising (Amazon preferred) Exceptional multi-tasking and prioritization skills required. Strong analytical skills with the ability to turn data and insights into actionable plans. Excellent written and verbal communication and strong presentation skills. Proficiency in Excel and PowerPoint required. Experience in working on content syndication platform strongly preferred but not required. A proactive, self-motivated and collaborative team player with the ability to work cross-functionally.

What It Means To Be Part Of Tangle Teezer:

At Tangle Teezer, being part of our PAC means being Proud, Authentic, and Championing each other every day. Proud: We are passionately proud to do things differently, so we perform brilliantly - just like our hair tools. Authentic: We welcome everyone as they are, we bring our true selves to work and show up as who we want to be. Champion: We are champions of one another, our brand, and our environment.

The Good Stuff:

For all your hard work and dedication, we have fantastic rewards for you – Hybrid working schedule: 2 days in office, 3 days work from home Competitive salary starting from 100K based on experience Performance-related bonus of 10% based on annual salary 25 days paid time off 2 wellbeing days per year 2 volunteering days per year 10 days working from any location of your choice Flexible public holidays—choose the standard public holidays or swap them for dates that are more meaningful to you Enhanced family policies Supportive Period & Menopause Policies 401(k) scheme Guardian for Dental insurance, Vision insurance, and Life Insurance. United Healthcare medical insurance Office perks incl. free breakfasts, snacks, and Happy Hour. Meeting-free Fridays with an early 4:00 pm finish to kickstart your weekend!