Senior Manager, Product Marketing Strategy - Roasted

Strategic Leader For Roasted Coffee Product Portfolio

La Colombe is hiring a strategic leader to own the roasted coffee product portfolio. This role will lead innovation, performance tracking, and cross-channel alignment for roasted formats, ensuring La Colombe's offerings remain best-in-class across retail, cafe, and e-commerce.

Portfolio Ownership & Strategic Leadership:

• Lead comprehensive strategy and execution for the entire roasted coffee product portfolio, including packaging updates, product evolution, and sales support
• Drive long-term portfolio roadmap aligned with company growth objectives and market opportunities
• Manage product lifecycle from development through discontinuation

Innovation & Product Development:

• Develop and manage a robust innovation pipeline for roasted formats, from consumer insight generation through concept development to full-scale launch
• Lead cross-functional innovation teams to identify white space opportunities and bring differentiated products to market
• Establish innovation frameworks and stage-gate processes to ensure disciplined product development

Channel Strategy & Go-to-Market Excellence:

• Ensure strategic alignment across all channels (retail, cafe, e-commerce) for product launches, pricing, and positioning
• Partner with business unit leads to develop and execute comprehensive go-to-market strategies
• Create clear, concise, and compelling product positioning and messaging tailored to specific customer segments and channels

Pricing Strategy:

• Own and develop cohesive pricing architecture across all channels, balancing profitability targets with competitive positioning
• Conduct regular pricing analyses and recommend strategic adjustments based on market dynamics

Performance Management & Analytics:

• Track and analyze product performance using advanced analytics, translating insights into actionable strategies that drive growth
• Establish and monitor KPIs across the portfolio, using data to optimize product mix and inform future development
• Present regular business reviews to senior leadership with strategic recommendations

Cross-Functional Leadership:

• Partner with R&D, marketing, sales, operations, and supply chain to ensure seamless product commercialization
• Lead cross-functional teams through complex product launches and initiatives
• Build strong relationships across the organization to drive alignment and execution excellence

Sales Enablement:

• Develop comprehensive sales tools and resources including sales decks, training materials, competitive intelligence, and product education
• Partner with sales leadership to ensure field teams are equipped to effectively sell and position products
• Conduct regular training sessions and create ongoing enablement content

Customer & Market Intelligence:

• Build and foster relationships with key customers to enhance product offerings and inform roadmap development
• Stay current on competitive landscape, consumer trends, and category dynamics
• Serve as the voice of the customer within the organization

Requirements:

• 7-10 years of progressive experience in product strategy, brand management, or product management, preferably in CPG or cafe/foodservice sectors
• Deep understanding of coffee or beverage categories, including product development and consumer behavior
• Proven track record of successfully leading product portfolios and driving measurable business results
• Strong analytical capabilities with experience using data to drive strategic decisions
• Excellent project management skills with ability to lead multiple complex initiatives simultaneously
• Outstanding communication and presentation skills, with experience presenting to senior leadership
• Demonstrated ability to influence and lead cross-functional teams without direct authority

About Us: Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafes nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals. Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

Compensation Range: $125,000.00-$188,000.00, plus bonus.