Senior Analyst, Data Strategy For Marketing And Digital

Senior Analyst

At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That's why we're always looking to empower talented individuals to perform at their best every single day. We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About This Role

The Senior Analyst conducts innovative research and delivers advice to clients through written reports, consulting, client inquiries, and speeches. As part of Forrester's B2C marketing research team, this analyst serves leaders who make strategic, organizational, and partnership decisions to power data-driven marketing and digital business strategies. This role entails research and analysis, writing, and delivering various content types including speaking engagements that balance visionary points of view with practical advice and guidance. Marketing strategy, execution, and optimization depend on a steady stream of high-quality data. A successful analyst candidate will guide marketing and digital business leaders in developing and executing effective data strategies that drive customer engagement and business growth. Your coverage will span critical topics including data acquisition, management, and storage; data enrichment; CRM marketing services; and data stewardship - ensuring privacy, data quality, and data access best practices are upheld. You'll explore how data strategy connects to broader infrastructure, including how to align the data strategy with the broader marketing and digital business/commerce technology stack. You have a strong point of view on the evolving role of data strategy in marketing and digital business, and the capabilities, collaboration, and partners required for success.

The ideal candidate has a confident voice and is comfortable speaking with the press, delivering keynote speeches, and advising marketing, digital business, and technology executives across industries. We are looking for an individual who is motivated to address Forrester clients' top priorities by guiding and advising them on data and activation strategies.

Job Description

- Content planning: Determine an integrated research and content portfolio based on clients' top priorities and market opportunities.

- Research: Oversee, conduct, and analyze primary research based on content plan.

- Publishing: Write/produce content in various formats (reports, blog posts, data digests, infographics, video, etc.).

- Client engagement: Apply Forrester's research and frameworks to help clients solve business challenges through short- and long-term consulting engagements.

- Thought leadership: Establish an industry presence as an influential speaker and thinker. Speak with the press, present at Forrester and external industry events, and deliver client presentations and webinars.

- Coverage development: Evolve and productize marketplace coverage, and work with Forrester sales and analyst relations to evangelize it with clients and prospects.

Job Requirements

- At least five years' relevant experience at an agency, technology vendor, brand (in-house), or consulting firm.

- Understanding of the mechanics for acquiring, managing, and storing data for marketing and digital activation, data stewardship practices, the privacy landscape, how data connects to marketing and digital technology, and the services and technology provider landscapes.

- Superior writing, presentation, and analytical skills.

- The ability to be bold and conceptual yet practical and actionable.

- A profound spirit of collaboration as part of a supportive, integrated team.

- The ability to travel 20% to 30% of the time based on client need.

Base salary range: $119,000-193,000. Base salary range for New York City, NY: $136,000 - 222,000. The percentage listed here is an estimated bonus target as a percentage of base salary, in accordance with the Forrester Employee Bonus plan. Individual and company performance, as well as other eligibility criteria, will determine the actual incentive amount. Bonus target: 10%.