Real Estate Industry Senior Marketing Manager

Real Estate Industry Senior Marketing Manager

CohnReznick grows, so do our career opportunities. As one of the nation's top professional services firms, CohnReznick creates rewarding careers in advisory, assurance, and tax with team members who value innovation and collaboration in everything they do! CohnReznick helps organizations optimize performance, manage risk, and maximize value through CohnReznick LLP (assurance services) and CohnReznick Advisory LLC (advisory and tax services). Together, the firm provides leaders with deep industry knowledge and relationships, solutions to address clients' unique business goals and risks, and insight on how emerging market forces can drive opportunity. With offices nationwide, the firm serves organizations around the world as an independent member of Nexia.

We currently have an exciting career opportunity for a Real Estate Industry Senior Marketing Manager to join the Firm. CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices. This position is considered hybrid which means team members are expected to be thoughtful and intentional in how they create opportunities for in-person collaboration. While the cadence of in-office presence is determined at the team level, our professionals are encouraged to be in the office/together in person on average 3 days a week.

Join a team of creative and committed marketing and business development professionals responsible for creating and executing the marketing strategy that helps drive our growth in key industry verticals. Data-driven and impact focused, you'll help the firm reach new heights in our affordable housing, commercial real estate, and construction markets.

At CohnReznick, we're united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities. Whether it's working alongside your peers to solve a client challenge, or volunteering together at the local food bank, there are so many ways to find your "why" at the firm. We believe it's important to balance work with everyday life - and make time for enjoyment and fun. We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer.

Reporting to the Portfolio Marketing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan that targets affordable housing and commercial real estate developers, operators, and investors, as well as construction industry contractors. With a nuanced understanding of the Real Estate industry, you will execute marketing campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create compelling client experiences, and drive demand.

Responsibilities include but not limited to:

• Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
• Build and manage the industry marketing plan and budget.
• Drive awareness by creating practice messaging that target buyer personas and the practice's ideal client profile and communicates the practice's point-of-view.
• Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
• Produce and deliver thought leadership across paid, earned, and owned channels.
• Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
• Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership.
• Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.

The successful candidate will have:

• Professional services experience targeting the real estate industry sectors, but also a proven track record for driving marketing-influenced revenue, and the desire to work in a dynamic and innovative work environment.
• 8+ years of professional services marketing and/or business development experience required.
• 3+ years of experience working in real estate marketing or in professional services marketing in the real estate sector, including affordable housing.
• Strong marketing and campaign planning skills, proven history in working with content, event, marketing automation, web, and social marketers to deliver campaign ROI.
• Exceptional strategic and critical thinking skills combined with a consultative approach to working with industry leaders, client service professionals, and marketing at all levels of the organization.
• Significant project management, organization, delegation, and multi-tasking skills to manage multiple priorities in a fast-paced, deadline-driven environment.
• Persuasive communication skills: able to gain consensus through influence and pivot when warranted; demonstrates an executive presence.
• Epitomizes a team player who can strategize in the morning, consult with SMEs over lunch, and "roll-up their sleeves" to create impact in the afternoon.
• Prior experience managing experienced marketing professionals is required. This position currently has two direct reports.
• Significant experience working with a complex marketing technology stack including CRM, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Monday.com) as well as Microsoft Office.
• Experience working with Microsoft CoPilot to create go-to-market efficiencies preferred.
• Undergraduate degree with a focus in Marketing, Business, or a related field. A masters' degree is preferred.

In New York, the salary range for a Senior Marketing Manager is $147,000 to $203,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. Salary is one component of the CohnReznick total rewards package, which includes a discretionary performance bonus, generous paid time off, expanded and inclusive parental benefits, and access to best-in-class learning and development platforms, to name a few.

CohnReznick is an equal opportunity employer, committed to a diverse and inclusive team to drive business results and create a better future every day for our team members, clients, partners, and communities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.