Marketing Transformation Senior Manager - Campaign & Enablement

Accenture Song Marketing Transformation Role

Serve as the strategic bridge between business objectives and technology implementation for marketing transformation initiatives. This role ensures solutions are driven by strategic priorities rather than technology alone, enabling scalable, future-ready marketing ecosystems.

Key Responsibilities:

• Strategic Alignment & Requirements
• Participate in stakeholder interviews and strategy sessions; synthesize findings into actionable requirements and playbooks.
• Develop detailed, example-driven specifications that guide activation of future-ready marketing solutions including data readiness, AI and Agentic AI frameworks
• Delivery Oversight & Communication
• Act as a "ride along" throughout project delivery, facilitating ongoing communication between business, technology, and experience teams.
• Advance the negotiation and prioritization of marketing solutions, clearly communicating impacts and timelines to business stakeholders in accessible terms.
• Platform & Architecture Advisory
• Advise on platform integration, modular architecture, and agentic marketing models, with foundational knowledge of data, AI, and marketing platforms.
• Ensure marketing technology solutions align with business priorities, enterprise architecture, and scalability requirements.

Basic Qualifications:

• 10+ years of experience in Marketing Transformation focused within Campaign & Enablement.
• Deep understanding of marketing technology platforms (e.g., agentic AI, Adobe Suite, Salesforce Marketing tools, workflow and content solutions, etc.) and their business applications.
• Experience in requirements development, business analysis, and strategic consulting.
• Ability to straddle both business and technical domains, ideally with a "major" in strategy and a "minor" in tech/data (or vice versa).
• Strong communication and facilitation skills for cross-functional teams.

Preferred Qualifications:

• Prior experience in roles such as business analyst, product manager (with technical depth), or marketing technology strategist.
• Exposure to large-scale transformation projects in industries like retail, financial services, or life sciences.
• Depth in either consumer or B2B marketing approaches
• Marketing Automation Expertise such as hands-on experience with major marketing automation platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, or Marketo, including integration and optimization.
• Industry-Specific Focus: Ability to tailor marketing technology strategies for B2B, consumer, or industry-specific contexts (Ex: regulated vs. non-regulated industries and the impact in a marketing context).
• Program Migration & Transformation: Proven success leading platform migration initiatives, including data migration, process redesign, and change management for large-scale marketing ecosystems.
• Agile Delivery Leadership: Strong background in Agile methodologies for marketing technology projects, including sprint planning, backlog prioritization, and iterative delivery.
• Complex Program Management: Experience managing multi-workstream programs with cross-functional teams, ensuring alignment between business objectives and technical execution.
• Global Enablement & Offshore Team Management: Ability to activate and manage offshore delivery teams, ensuring seamless collaboration across geographies and time zones.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.

Role Location Annual Salary Range:

• California $132,500 to $338,300
• Cleveland $122,700 to $270,600
• Colorado $132,500 to $292,200
• District of Columbia $141,100 to $311,200
• Illinois $122,700 to $292,200
• Maryland $132,500 to $292,200
• Massachusetts $132,500 to $311,200
• Minnesota $132,500 to $292,200
• New York/New Jersey $122,700 to $338,300
• Washington $141,100 to $311,200

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