Marketing Data Analysis Consultant - Financial Services

Accenture Song Marketing Data Analysis Consultant

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

The Role: The Marketing Data Analysis Consultant is a key contributor within the marketing data & AI team, responsible for supporting the development of campaign measurement strategies, executing performance reporting, and delivering actionable insights. This role brings marketing analytics expertise to ensure the organization leverages the right data, metrics, and analytical approaches to evaluate performance and drive incremental business impact. The ideal candidate is an analytical problem-solver with strong communication skills who can work collaboratively across teams and translate complex data into clear, meaningful insights.

Key Responsibilities:

• Campaign Measurement & Performance Analytics
• Support the development and refinement of measurement frameworks for marketing campaigns across channels
• Aggregate, analyze, and interpret campaign performance data to identify trends, optimization opportunities, and performance drivers
• Maintain consistent metric, definitions, calculations methodologies, and data lineage across reporting outputs
• Assist in evaluating attribution methodologies and ensuring alignment with client objectives and industry best practices
• Reporting & Insights Delivery
• Develop dashboards, scorecards, and recurring reports that clearly communicate marketing performance
• Conduct deep-dive analyses to uncover insights related to channel performance, audience behavior, and tactic efficiency
• Evaluate media performance across traditional and digital channels, including impressions, cost metrics, and channel-level effectiveness
• Work with digital media platform data (Google, Meta, DSPs) to derive awareness, engagement, and conversion insights
• Support the creation of executive-ready presentations and insights for marketing, business, and technical stakeholders
• Data Review, Quality & Governance
• Evaluate and document data sources used for campaign measurement and performance analytics
• Partner with activation and engineering teams to identify data gaps and ensure data completeness, accuracy, and relevance
• Apply data quality standards, governance practices, taxonomy management, and metric consistency
• Cross-functional Analytics Support
• Collaborate with teams across Song (media, creative, customer experience, commerce & technology) to support integrated analytics solutions
• Identify opportunities to apply analytics to broader offerings such as content optimization, journey analysis, and experience design
• Collaborate with cross-functional SMEs to support analytical approaches delivering end-to-end client outcomes

Basic Qualifications:

• 3+ years of experience in marketing data analytics, campaign measurement, and attribution, as well as experience with consumer and digital data domains. This experience should include:
• Expertise in data discovery and assessment methodologies
• Strong proficiency in identifying, integrating, and validating diverse data sources
• Ability to baseline and benchmark key metrics, identify gaps, and recommend improvements
• Experience documenting requirements and writing user stories for analytics and data products
• Knowledge of data governance, taxonomy, and quality standards
• Familiarity with high-level data engineering concepts: data lake, data tables, metrics, dimension
• 1+ year of experience supporting Financial Services clients

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.

Role Location Annual Salary Range:

• California $63,800 to $205,800
• Cleveland $59,100 to $164,600
• Colorado $63,800 to $177,800
• District of Columbia $68,000 to $189,300
• Illinois $59,100 to $177,800
• Maryland $63,800 to $177,800
• Massachusetts $63,800 to $189,300
• Minnesota $63,800 to $177,800
• New York/New Jersey $59,100 to $205,800
• Washington $68,000 to $189,300

Requesting an Accommodation: Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

Equal Employment Opportunity Statement: We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Other Employment Statements: Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment. The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.