Marketing Campaigns Lead - Financial Services

Marketing Lead

The Marketing Lead helps plan, execute, and optimize B2B marketing programs that drive growth in the firm's Financial Services sector, across the commercial and public sectors. The person in this role must be adept at building campaigns across multiple disciplines including paid media, SEO/GEO/SEM, organic social media, websites, client/prospect events, and thought leadership. This role reports to the Director of Financial Services marketing. We are looking for a strategic marketing professional with strong organizational and analytical skills, and who is passionate, creative and detail oriented. The successful candidate will be proactive, resourceful, and able to juggle multiple tasks and priorities. This individual must be able to work independently and take ownership of various go-to-market initiatives.

This role requires the person to:

• Develop integrated digital marketing campaigns and programs that generate and nurture leads, and drive sales, with a focus on paid LinkedIn and paid search.
• Provide strategic and creative input for development of a wide range of communications including ads, short-and long-form thought leadership pieces, videos, webinars, podcasts, etc.
• Proactively collect, track, and report marketing program ROI, modulating as required for different internal audiences (marketing team, executive leadership, sales, etc.).
• Contribute to the Financial Services organic LinkedIn showcase page. Write, edit, and calendar social posts, in partnership with our content team.
• Manage segment and solution-specific updates on the firm's internal and external websites (including drafting and editing content).
• Stay abreast of relevant marketing trends and technologies that can make our programs more effective and efficient.
• Monitor and report on the competitive consulting landscape, as well as trends and issues of interest to our financial services clients.

What You Will Need:

• Bachelor's degree, preferably in Marketing, Communications, Journalism, or a related field.
• 6+ years of B2B marketing and communications experience.
• Experience building and executing service, cohort and account-based, multi-channel, multi-touch, market focused campaigns, and marketing programs.
• Demand generation/account-based marketing experience and program management skills.
• Ability to comprehend, analyze, and interpret campaign and other metrics to shape decisions made from the data and report ROI; demonstrated project management skills.
• Proficiency in PowerPoint, Excel, LinkedIn, SEO/SEM, Copilot, or similar Gen AI tools.
• Highly motivated with a strong work ethic and excellent time and project management skills.
• Strong writing and editing skills with the ability to adapt communications to different audiences.
• Strong interpersonal skills and the ability to effectively communicate and interact with various levels of management.
• The ability to work remotely in a fast-paced, collaborative environment, operate effectively under pressure, and make decisions independently.
• Candidates must reside in ET or CT time zones.

What Would Be Nice To Have:

• Consulting/professional services firm marketing experience.
• Experience marketing to federal government agencies.
• B2B technology marketing and financial marketing experience.
• Experience with Martech platforms including GA4, Eloqua, Sitecore CMS, Sprout Social, and Dynamics CRM.
• Metro DC (DC/VA/MD) or Metro NYC area residents preferred.

The annual salary range for this position is $113,000.00-$188,000.00. Compensation decisions depend on a wide range of factors, including but not limited to skill sets, experience and training, security clearances, licensure and certifications, and other business and organizational needs.

Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace. Benefits include:

• Medical, Rx, Dental & Vision Insurance
• Personal and Family Sick Time & Company Paid Holidays
• Position may be eligible for a discretionary variable incentive bonus
• Parental Leave and Adoption Assistance
• 401(k) Retirement Plan
• Basic Life & Supplemental Life
• Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
• Short-Term & Long-Term Disability
• Student Loan PayDown
• Tuition Reimbursement, Personal Development & Learning Opportunities
• Skills Development & Certifications
• Employee Referral Program
• Corporate Sponsored Events & Community Outreach
• Emergency Back-Up Childcare Program
• Mobility Stipend

About Guidehouse: Guidehouse is an Equal Opportunity Employer–Protected Veterans, Individuals with Disabilities or any other basis protected by law, ordinance, or regulation. Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco. If you have visited our website for information about employment opportunities, or to apply for a position, and you require an accommodation, please contact Guidehouse Recruiting at 1-571-633-1711 or via email at RecruitingAccommodation@guidehouse.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation. All communication regarding recruitment for a Guidehouse position will be sent from Guidehouse email domains including @guidehouse.com or guidehouse@myworkday.com. Correspondence received by an applicant from any other domain should be considered unauthorized and will not be honored by Guidehouse. Note that Guidehouse will never charge a fee or require a money transfer at any stage of the recruitment process and does not collect fees from educational institutions for participation in a recruitment event. Never provide your banking information to a third party purporting to need that information to proceed in the hiring process. If any person or organization demands money related to a job opportunity with Guidehouse, please report the matter to Guidehouse's Ethics Hotline. If you want to check the validity of correspondence you have received, please contact recruiting@guidehouse.com. Guidehouse is not responsible for losses incurred (monetary or otherwise) from an applicant's dealings with unauthorized third parties. Guidehouse does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Guidehouse and Guidehouse will not be obligated to pay a placement fee.