Lifecycle Marketing Manager, People App

Lifecycle Marketing Manager, PEOPLE App

Dotdash Meredith is seeking a Lifecycle Marketing Manager to support and execute the lifecycle marketing strategy for the PEOPLE app, one of the company's flagship mobile experiences. This is a hybrid role based in New York, with an in-office requirement of 3 days per week. Reporting into the Associate Director of Lifecycle Marketing & Audience Relationships for the Entertainment & Beauty brands, this role is responsible for owning the end-to-end execution of PEOPLE app lifecycle campaigns. This includes day-to-day project management, campaign management, asset trafficking, QA, performance monitoring, and campaign optimization-supporting a broader vision to build engagement, retention, and long-term user value. This is a highly collaborative, execution-focused position ideal for someone who thrives in fast-paced environments, brings strong attention to detail, and is deeply comfortable with mobile marketing and CRM tools.

Hybrid 3x a week- (New York City)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Essential Job Functions

• Execute Lifecycle Marketing Strategy
• Creative Briefing and Asset Management
• Campaign Operations
• Performance Reporting and Optimization
• Cross-Functional Collaboration

Measurable Results Expected:

• Timely and accurate execution of all lifecycle campaigns.
• Demonstrated improvements in user engagement, activation, and retention metrics.
• Increased operational efficiency.
• Clear contribution to meeting PEOPLE app growth and retention goals.

Minimum Qualifications and Job Requirements

Minimum 5 years of hands-on experience in lifecycle marketing, CRM, or mobile app marketing, preferably in a subscription-based or consumer tech environment.

Proven ability to manage end-to-end campaign execution, including briefing, QA, deployment, and performance tracking.

Strong familiarity with tools such as AppsFlyer, Braze, Iterable, or similar.

Demonstrated success in optimizing mobile engagement through push, in-app, and/or email channels.

Analytical proficiency in reviewing performance data and making recommendations for improvement.

High level of organization and attention to detail, with experience managing multiple priorities.

Excellent written and verbal communication skills.

Comfort working in a highly matrixed, cross-functional environment.

Occasional travel (~5%) may be required for team meetings or training.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.

Salary: New York: $95,000.00 - $105,000.00 The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.