Lead Creative Direction, Ad Sales

Lead Creative Direction

The DIRECTV Ad Sales organization is seeking an experienced and driven Lead Creative Direction to join our Ad Sales Marketing team. This role will focus on shaping and elevating our brand across every touchpoint—digital, web, motion, social, experiential, and campaign storytelling. The ideal candidate for this role is a hands-on creative leader who thrives on turning complex TV/ad tech concepts into compelling, visually cohesive work that drives impact. This position plays a crucial role in our organization's success by increasing brand awareness, commercial consideration, and thought leadership for DIRECTV Advertising.

Here's what you'll do:
Lead the creative development process and design execution across campaigns, digital experiences, video, websites, print, and event activations, ensuring consistency across all deliverables.
Partner with Marketing, Product, Sales, and various cross functional teams to translate strategic objectives and technical value propositions into bold engaging creative concepts.
Oversee multiple large-scale projects from concept to completion by successfully managing and guiding both internal and external resources (i.e. freelancers, agencies, vendors, etc.).
Own and evolve the DIRECTV Advertising visual identity, ensuring a fresh, unified look and feel across all marketing channels.
Serve as the liaison between the Marketing team and respective agencies, freelancers, or various creative professionals.
Direct or create motion graphics and animations that simplify complex stories and bring the DIRECTV Advertising brand to life.
Partner with respective Marketing teams to lead and manage the development of Sales collateral, materials, and support for various cross-channel marketing tactics (i.e. paid media, trade marketing, op-eds, bylines, social media cards, B2B website, etc.) that successfully drive marketplace perception and visibility.
Collaborate with DIRECTV Corporate branding teams to ensure alignment and consistency.
Oversee project management for all design needs (assessing workflow, assigning project workloads, hiring/managing freelancers/graphic designers/artists or other creative professionals while monitoring deadlines and budgets).
Become fluent in all DIRECTV offerings and our advanced ad product solutions to best serve clients' objectives and needs.

What you'll need to be successful:
3 – 5 years required, 5+ years desired, design experience in advertising, technology, or a similar area of responsibility.
Understanding of industry trends and broad knowledge of the media and ad tech landscape.
Strong portfolio showcasing B2B, ad tech, or advertising experience across print, digital, experiential, and motion.
Exceptional visual storytelling, typography, and layout skills, with expertise in Microsoft (PowerPoint) and Adobe (Photoshop, InDesign, etc.) suites.
In-depth knowledge of brand identity/development through multichannel marketing.
Must be comfortable working closely with customers, senior business executives, and media.
Proven experience managing multiple projects and priorities in a fast-paced, collaborative environment.

This is a New York City, NY, based position that works both in-office (2 days/week) and remotely.

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location. The Base Salary range displayed below reflects the minimum and maximum target salary for the position and work location(s) listed in the job posting US Labor Market Zone(s). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. DIRECTV WAGE ZONE N4: $116,380 - $174,570. Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

DIRECTV employees are expected to always be honest, trustworthy, and operate with integrity. Discrimination and harassment of any kind (including sexual harassment) will not be tolerated. We remain steadfast in our belief for diversity, equity, and inclusion; therefore, we encourage success based on individual merit and ability without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military/veteran status, or any other protected status. DIRECTV celebrates and is enriched by our differences; therefore, we fully consider all qualified applicants including, those with a criminal history.