Integrated Marketing Manager, Reality Labs

Integrated Marketing Manager, Reality Labs

Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as Ray-Ban Meta glasses, Quest, Horizon, and VR games.The RL Marketing team drives adoration and everyday usage for RL products by unleashing data driven marketing and creativity to accelerate business results. We are seeking an Integrated Marketing Manager to focus on Ray-Ban Meta. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires a capability to lead an effective cross-functional process for developing integrated marketing plans using analytical rigor, a solid understanding of consumer and market dynamics and the right mix of brand and product knowledge to deliver effective marketing plans that breakthrough. It will be critical that this person can unify teams around a strategic north star in a highly cross-functional and dynamic environment built to move fast.

Responsibilities:

• Apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle
• Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitious roadmap
• Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting
• Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
• Create innovative briefs to reach our target audiences and achieve business goals
• Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns
• Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

Minimum Qualifications:

• 10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a wide-ranging media mix that delivers measurable brand and business results
• Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
• Demonstrated experience working with media and creative agencies
• Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams
• Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
• Experience in consumer product categories and brands such as consumer technology, wearables, Augmented Reality/Virtual Reality technologies
• Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds

Preferred Qualifications:

• Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies
• Experience working for a developing or emerging brand with multiple products
• E-commerce and retail experience, preferably in consumer electronics

Public Compensation: $150,000/year to $211,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.