Hybrid Marketing Analytics Manager - Insurance

Marketing Analytics Manager

Our client, a well-known insurance company, is seeking a Marketing Analytics Manager to join their team on a full-time freelance basis, starting on or before October 1. The Marketing Analytics Manager will organize and manage campaign analytics around campaigns supporting our Financial Protection & Retirement Solutions product portfolio. Your responsibilities will include working cross-functionally to manage reporting for campaigns, website engagement, content reporting, and SEO efforts. The ideal candidate has hands-on experience using digital marketing reporting tools, including Google Analytics, Looker Studio, Google Tag Manager, Ahrefs, and Search Console.

This role is hybrid, requiring 3 days onsite at the company's Hudson Yards office in New York, NY.

Key Responsibilities

• Lead the analysis of marketing campaigns and customer engagement metrics to drive insights and optimization strategies.
• Provide actionable insights and analysis for marketing initiatives across multiple channels, recommending ways to leverage past success to apply to future programs and campaigns.
• Review existing reports and dashboards, and create new ones as needed that demonstrate our marketing and brand effectiveness.
• Provide full funnel insights for lead generation, nurture campaigns, and member engagement.
• Provide insights on sales enablement capabilities.
• Ensure that website features and events are appropriately tracked within digital tracking tools, and troubleshoot with tech and data teams when necessary.
• Share ongoing trends, distill information, and provide creative insights that can be leveraged for content.
• Define KPI benchmarks to determine the success of campaigns.
• Present data to key stakeholders across multiple teams.
• Coordinate production of bi-weekly, monthly, and quarterly performance reports and dashboards with the offshore team.

Qualifications

Experience within insurance or other financial service-marketing industries that use digital content and marketing channels to drive engagement and demand.

5+ years of hands-on experience with marketing campaign analytics systems such as Google Analytics, Google Looker Studio, Google Tag Manager, Ahrefs, and Adobe Analytics.

Proficiency in website analytics and conversion rate optimization.

Experience working with a distributed team in a matrix organization or agency experience.

Knowledge of using Excel for large data sets & understanding of web analytics KPIs.

Flexible and creative problem solver able to tackle complex issues while collaborating across multiple teams and maintaining an optimistic attitude.

Experience with lead and demand generation marketing campaigns.

Strong analytic skills and ability to make sound decisions.

Highly organized, detail-oriented, and focused on consistently exceeding expectations.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.