Director, Performance Marketing

Director Of Performance Marketing

RVO Health is seeking a dynamic and highly experienced Director of Performance Marketing to lead and develop paid media and acquisition strategies for our portfolio of health websites, including Healthline.com and Healthgrades.com. This individual will own the full-funnel performance marketing strategy—spanning paid media, affiliate distribution, CRM acquisition, and marketing QA—to drive profitable customer acquisition and long-term value. This leader will oversee a large-scale media budget, build and mentor a world-class team, and drive performance through data-driven, ROI-focused initiatives.

To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our New York office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish. 250 Park Avenue South, 6th FL New York, NY 10003

What You'll Do

Leadership & Strategy

• Lead, mentor, and develop a high-performing team of managers and analysts, fostering a culture of continuous improvement and professional growth.
• Own and evolve the overall performance marketing strategy, aligning team goals with broader business objectives, P&L outcomes, and acquisition targets.
• Establish clear roles, responsibilities, and feedback loops to ensure alignment, transparency, and consistent delivery against marketing goals.
• Establish and track performance goals rooted in key business metrics, including LTV:CAC ratios, incremental profitability, and scalable acquisition growth.

Channel Management & Execution

• Oversee the day-to-day execution and optimization of digital paid media campaigns across a variety of channels (e.g., Paid Search, Paid Social, Display, Affiliate, Video) for RVO Health brands.
• Manage a large-scale media budget, ensuring campaigns are spending efficiently and meeting or exceeding all performance KPI targets.
• Champion a test-and-learn culture, driving rigorous experimentation across creative, audience segmentation, bidding strategies, and funnel optimization to scale new opportunities.
• Be willing to "roll up sleeves" to train team members and pitch in on execution when needed.

Analytics & Optimization

• Partner with analytics teams to define KPIs, attribution models, and incrementality testing frameworks.
• Use paid media insights and data to collaborate cross-functionally with product, lifecycle, and site experience teams to improve yield and optimize the entire customer journey.

Cross-Functional Collaboration

• Act as a key partner to stakeholders in Product, Analytics, Client Services, Yield Management, and Finance.
• Work with stakeholders on new initiative and product development, surfacing business data and performance insights to allow for informed decision-making.
• Partner with Finance on forecasting, budgeting, and performance reporting.

What We're Looking For

8+ years of progressive experience in performance marketing or paid media, with a proven track record of meeting performance goals.

Demonstrated experience leading and developing teams of managers and analysts.

Proven experience managing large, multi-channel media budgets (e.g., $10M+ annually).

A deeply data-driven and quantitative background with strong analytical skills, attention to detail, and a willingness to learn.

Hands-on-keyboard expertise in performance marketing platforms (e.g., Google Ads, Meta Ads Manager, DSPs, affiliate networks).

Proficiency with data analysis and visualization tools (e.g., advanced Excel/spreadsheet software, SQL, Tableau, Looker, or similar BI tools).

Excellent leadership, interpersonal, and team development skills with a collaborative, "team player" management style.

A self-starter with the flexibility to adapt to evolving strategies and a willingness to take ownership of business outcomes.

Reliable and outstanding communication skills, with the ability to manage stakeholders across executive, technical, and creative functions.

Compensation

Starting Salary: $151,000.00 - $170,000.00 _*Note actual salary is based on geographic location, qualifications and experience_

Bonus Potential

Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Flexible Spending Accounts

Paid Time Off

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Pharmacy Benefits

Income Protection Plans

Pet Services Plans

Mental Health Support

Wellness Coaching

HSA- Health Savings Account

Commuter Benefits

Gym & Fitness Center Discount Program

Who We Are

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services, and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group's Optum Health. Together we're focused on delivering on our vision of a stronger and healthier world. RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy), Healthgrades, FindCare, and PlateJoy; Optum Perks, Optum Store, and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com. We do not provide visa sponsorship for this role at this time.