Director, Influencer Marketing

Director of Influencer Marketing

The Influencer and Culture Marketing arm of a global agency is seeking a Director of Influencer Marketing to be a key strategic partner to account leads and cross-functional teams, bringing creative, culturally relevant influencer strategies to life for top-tier healthcare and consumer brands.

This is a full time role that requires going onsite in NYC 2x a week.

Director, Influencer Marketing Responsibilities:

• Interpret client briefs to develop insight-driven influencer approaches that drive measurable business results.
• Collaborate closely with creative and analytics teams to integrate storytelling, talent, and platform thinking.
• Develop compelling, integrated influencer plans using a mix of earned, owned, paid, and shared tactics.
• Oversee execution of complex influencer programs, including sourcing, contracting, FTC compliance, reporting, and optimization.
• Bring a trend-forward, culturally relevant lens to all work constantly identifying fresh ways to engage audiences through talent partnerships.
• Contribute to agency thought leadership by identifying influencer and social trends and turning them into actionable POVs.
• Serve as a mentor and coach to junior and mid-level team members, helping them grow their strategic thinking and executional confidence.
• Provide senior-level strategic counsel to clients and agency partners on influencer campaign design and execution.
• Lead development of influencer POVs and proactive recommendations that address evolving client needs and cultural shifts.
• Act as a subject matter expert in planning sessions, brainstorms, and cross-functional team meetings.
• Support business growth efforts by contributing to proposals, presentations, and pitch strategy.

Director, Influencer Marketing Requirements:

• 10+ years of experience in influencer marketing or a related strategic communications role, with a strong foundation in integrated campaign planning.
• Experience working on pharma accounts is required.
• Proven success building and executing influencer campaigns that drive measurable impact.
• Experience across earned, paid, and shared influencer strategies including paid media planning in support of talent campaigns.
• Strong client communication skills and comfort presenting to both internal stakeholders and external partners.
• Experience managing influencer marketing tools (e.g., CreatorIQ, Traackr, Julius, Brandwatch, etc.).
• Familiarity with healthcare marketing, compliance requirements, and working with regulated brands / pharma is a strong plus.
• Ability to lead and inspire junior talent while also rolling up your sleeves and driving work forward.
• Adept at translating insights and cultural trends into smart, scalable campaign strategies.
• Collaborative and flexible, thriving in a fast-paced environment and working cross-functionally with creative, media, strategy, and analytics teams.
• Passionate about talent and influencer storytelling especially in the context of healthcare, wellness, and consumer behavior.

This client offers comprehensive medical, dental, and vision coverage, 401(k) with company match, health savings and flexible spending accounts, life and disability insurance, mental health and wellbeing programs, family support (including fertility and adoption assistance), backup care, and additional perks like legal services, identity protection, and student loan support.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to: danielle.aranya@jobalert.creativecircle.com

**Please do NOT change the email subject line in any way. You must keep the JobID: DA12-1970932 -- in the email subject line for your application to be considered.***Danielle Aranya - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 12/03/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.