Digital Marketing Manager, Vice President

Join Mitsubishi UFJ Financial Group (MUFG)

Do you want your voice heard and your actions to count? Discover your opportunity with Mitsubishi UFJ Financial Group (MUFG), one of the world's leading financial groups. Across the globe, we're 150,000 colleagues, striving to make a difference for every client, organization, and community we serve. We stand for our values, building long-term relationships, serving society, and fostering shared and sustainable growth for a better world. With a vision to be the world's most trusted financial group, it's part of our culture to put people first, listen to new and diverse ideas and collaborate toward greater innovation, speed and agility. This means investing in talent, technologies, and tools that empower you to own your career. Join MUFG, where being inspired is expected and making a meaningful impact is rewarded.

The selected colleague will work at an MUFG office or client sites four days per week and work remotely one day. A member of our recruitment team will provide more details.

Job Summary

The incumbent will help lead the content and any new features built via our agency relationship, in partnership with Business Marketing Strategists, Information Technology group, and agency & other strategic partners. This position supports critical business operations and is responsible for ensuring that site operations follow proper Compliance and Risk Management procedures. The person must be versed in campaign analytics, desktop & mobile marketing, and must be able to manage a stable of creative, production and technical agencies and internal resources. S/he must be a multitasker who partners well across the Product and Marketing organization managing to strict timelines.

Key Responsibilities

The Digital Marketing Manager is a key role and responsible for multiple aspects of our digital marketing efforts. S/he will:

• Collaborate with marketing, agency and design teams to plan and develop site content, style, and layout for our mufgamericas.com and careers.mufgamericas.com websites
• Develop new landing pages and designs to improve user experience and promote stickiness
• Maintain existing website content and update as required
• Publish engaging content for social media (LinkedIn, Twitter), display, native, and affiliate programs
• Maintain SEO list and optimize content according to SEO
• Coordinate site content and perform testing in partnership with internal and agency partners.
• Effectively manage and maintain digital marketing campaigns.
• Ensure adherence to all bank compliance reporting requirements and other regulator and compliance policies and procedures.
• Effectively manage and deliver ROI analytics for paid campaigns as well as organic results from posts.
• Build and maintain social media calendars

Qualifications

Must have extensive knowledge of digital marketing ecosystem including SEO and web traffic metrics. Understand web & data architecture to be able to best design integrations to various sources of data and API based integrations. Experience building and programming websites. Strong web and business analysis skill with work experience as a content manager. Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Teams. Working knowledge of Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Adobe Dreamweaver, Flash, HTML, CSS, XML, Jira, HTML and web publishing. Understanding of digital marketing principles, methods, and technologies including but not limited to conversion optimization, audience segmentation, A/B testing, programmatic, DSP, DMP, DCO, etc. Willingness to take initiative and ownership of tasks and deliverables. Must be a team player with ability to work and communicate with a variety of personnel. Must be able to work under pressure and within strict deadlines. Detail-oriented. Highly organized and capable of juggling multiple projects at the same time. Good natured individual – flexible and willing to work in a dynamic, fast paced environment. Previous relevant site content work experience required.

The typical base pay range for this role is between $116K- $153K depending on job-related knowledge, skills, experience and location. This role may also be eligible for certain discretionary performance-based bonus and/or incentive compensation. Additionally, our Total Rewards program provides colleagues with a competitive benefits package (in accordance with the eligibility requirements and respective terms of each) that includes comprehensive health and wellness benefits, retirement plans, educational assistance and training programs, income replacement for qualified employees with disabilities, paid maternity and parental bonding leave, and paid vacation, sick days, and holidays.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. The major responsibilities listed above are the material job duties of this role for which the Company reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of conditional offer of employment, if any.

Our Culture Principles

Client Centric, People Focused, Listen Up. Speak Up., Innovate & Simplify, Own & Execute