Strategic Marketing Manager

Marketing Strategy Manager

As member of the Management Team, establish and implement the long term marketing strategy for the OpCo. Develop services, tools and systems in order to assist the sales force in supporting AN clients achieving profitable business. The OpCo is one of the operational companies of a business Unit, headed by the General Manager. The members of the Management Team are collectively responsible for realizing the business results.

Strategy

Formulates the marketing strategy, consistent with the business strategy of the OpCo, which after approval by the General Manager, results in short and (mid) long term marketing plans and the framework for the key areas.

Business Year Planning

Sets up and implements year plan(s) for the marketing activities, including budget(s), in the OpCo, based on the OpCo's strategy, in order to give guidance to the marketing activities of the OpCo.

Market Research

Monitors, analyses and reports facts and insights on customers, consumer needs and trends, in order to provide consumer/customer insight and accurate market information that enables to formulate an effective strategy for the department.

New Product Development

Ensures the development of new product plans, based on knowledge of consumer/customer needs and technological opportunities, provides technical execution of new product ideas, in line with the strategy of the department and in co-operation with multidisciplinary (category) teams, in order to achieve feasible and profitable product developments and innovations and thereby take maximum advantage of market opportunities.

Product Positioning

Translates marketing strategy into price, product, place and promotion policies for products in the OpCo, and after approval by the General Manager ensures implementation of this strategy, in order to realise a consistent and strong positioning of products.

Marketing Communication

Ensures the development and realization of marketing materials and campaigns for OpCo use, within corporate communication guidelines, in order to realize a valuable, consistent and powerful product positioning.

Budget Control

Controls the budget of the marketing activities in the OpCo, takes corrective actions when necessary, and ensures adequate reporting, within corporate guidelines, to ensure that the department delivers its budget and meets KPI objectives.

Human Resource Management

Organises, manages, develops and staffs the department in line with corporate guidelines, in order to be equipped for current and future business challenges and contribute to the optimisation of business results.

Our Organisation

Skretting is a global leader in providing innovative and sustainable nutritional solutions and services for the aquaculture industry. Skretting has production facilities in 18 countries on five continents to manufacture and deliver high quality feeds from hatching to harvest for more than 60 species. The total annual production volume of feed is close to 2.5 million tonnes. Our mission is Feeding the Future.

Equal Opportunity Employer

Skretting is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, military status or any other status protected by applicable local law. Please advise us at any point during the recruitment and selection process if you require accommodation. Skretting is committed to compliance with all applicable legislation, including providing accommodation for applicants with disabilities.