Marketing Partner, Demand Generation - Hungary

Marketing Partner, Demand Generation - Hungary

Being part of the CEE Demand Generation CoE Team, this job function is focusing on the Hungarian subsidiaries marketing and demand generation programs, designing strategies and accordingly rolling out initiatives.

The role is closely cooperating with both local and regional stakeholders, peers and counterparts, dotted reporting to the Director of Demand Generation - Central and Eastern Europe

Key roles and responsibilities

• Working with the Hungarian leadership team, this person will direct the development of the country marketing programs. They will be responsible for assessment of existing and potential markets, definition of marketing activities to generate demand for the Hungarian Sales teams.
• Planning and implementing marketing demand generation campaigns to grow our pipeline and revenue in our client base in Hungary. This will include managing the blending of campaign materials from the global Demand Generation Team and regional and country priorities.
• Working with the Hungarian Management team and the EU Demand Generation team to identify appropriate global campaigns and driving their adoption in Hungary, where appropriate.
• Identifying any gaps in subjects/services that may require creation of new campaigns for Hungarian clients and then working with the Demand Generation COE (content and digital marketing teams) to craft compelling, differentiated messaging that resonates with target audiences.
• Working with the Sales Enablement team to help Sales understand the value propositions and campaign plans to ensure successful follow-up in Hungary.
• Reviewing and reporting on the pipeline generation, and velocity through the lead funnel and ultimately the revenue generated in Hungary.
• Integrating regional campaigns with appropriate technology campaigns within the Hungarian campaign calendar as appropriate. Providing visibility of all campaigns running in the country.
• Reviewing plans with Vendor Partners to uncover opportunities for marketing funds to support existing activity or in select cases to implement partner marketing campaigns.
• Success will be measured by the marketing generated pipeline, closed revenue and velocity through the demand generation funnel across the country.

What would make you a good fit for this role?

Education and Training and Experience

Essential:

• 3–5 years' experience in a marketing team with a focus on demand generation campaigns, both traditional and digitally based campaigns.
• Experience of marketing automation tools and campaign implementation.
• Experience with data-led campaign planning, segmentation and leveraging propensity to buy modelling.
• Capacity to execute a wide variety of marketing programs from demand generation to sales enablement.
• Campaign measurement and impact reporting. Experience with Salesforce.com and PowerBI ideally.
• Experience of event organization and management will also be required for this role.
• Fluent in Hungarian and strong capabilities in the English language are needed.

Desirable:

• Digital marketing experience and use of social platform-based tools to identify and connect with contacts.

Personal Attributes and Skills Required

• Ability to manage multiple projects running concurrently with multiple key stakeholders.
• Willingness to accept responsibility and accountability for the implementation and impact of the Demand Generation campaigns in Hungary.
• Ability to manage partner and stakeholder expectations through strong and consistent communication. Role will require frequent communication with EU and global Marketing teams as well as EU and Hungarian Services GTM teams.
• Strong collaboration skills. This role will not be successful on its own and will require the input and support of other members of the EU and global Marketing teams.
• Digital marketing experience and use of social platform-based tools to identify and connect with contacts.

Marketing Tech Stack Required (or willingness to learn)

• Salesforce.com
• PowerBI
• Domo
• Wrike
• Pardot

Workplace type :

Hybrid Working

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