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Vice President, Marketing
Own Novo's brand narrative and develop compelling stories that resonate with small business owners.
MiamiNew York
3 months ago
Novo
Novo is a fintech that offers a banking platform to meet the needs of small businesses for free business checking and faster money movement.
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✨ About The Role
- The Vice President of Marketing will drive traffic, increase customer acquisition, and grow account numbers.
- This role involves crafting and executing a dynamic marketing strategy that connects with small business owners.
- The VP will report directly to the CEO and lead a talented marketing team.
- Responsibilities include developing data-driven marketing campaigns and optimizing customer acquisition and retention.
- The position requires collaboration with product, sales, and customer success teams to align marketing efforts with company goals.
âš¡ Requirements
- The ideal candidate will have a proven track record in leading marketing strategy and execution in B2C environments.
- They should possess strong analytical skills with a focus on data-driven decision-making.
- Experience in managing performance marketing channels, including paid search and social media advertising, is essential.
- Exceptional leadership skills are required to build and scale a high-performing marketing team.
- A deep understanding of the needs and challenges of small business owners is crucial for tailoring marketing strategies.
About Novo
Novo is a fintech that offers a banking platform to meet the needs of small businesses for free business checking and faster money movement.