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Lifecycle Marketing Lead - Remote Eligible

Build and execute comprehensive email and SMS marketing campaigns to drive user growth.
RemoteNew York
Mid-Level
4 weeks ago
Nourish

Nourish

Telehealth dietitians covered by insurance

✨ About The Role

- The Lifecycle Marketing Lead will develop and own the Lifecycle Marketing strategy for conversion, retention, and reactivation across various channels. - This role involves designing and executing email and SMS campaigns from start to finish, including collaboration with engineering for data setup. - The candidate will define key Lifecycle metrics and set clear goals that align with overall business priorities. - Customer segmentation strategy will be a key focus, requiring analysis and research inputs throughout the patient journey. - Collaboration with partners across Marketing, Product, Engineering, and other departments will be necessary to align lifecycle efforts with business initiatives.

âš¡ Requirements

- The ideal candidate is a full-funnel marketer with a diverse set of ideas and tactics to enhance both pre-signup conversion and patient lifetime value (LTV). - A strong sense of autonomy and ownership is essential, as the role requires managing all aspects of Lifecycle Marketing. - The candidate should be data-driven, with a passion for A/B testing and continuous improvement of marketing campaigns. - Empathy and a patient-first mindset are crucial, as the role involves creating personalized campaigns for a wide range of patients. - Operational excellence is important, with a keen attention to detail while maintaining efficiency and speed in execution.
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Lifecycle Marketing Lead - Remote Eligible
RemoteNew York
Marketing
About Nourish
Telehealth dietitians covered by insurance