✨ About The Role
- The Growth Marketing Manager will be responsible for developing and executing new channel experimentation to drive user growth for Nourish.
- This role involves scoping and designing new channel tests, including setting KPI targets and evaluating vendor/agency performance.
- The candidate will manage creative production for their channels, collaborating with internal teams and external agencies.
- Analyzing campaign performance data throughout the funnel is crucial to inform strategy and forecast future metrics.
- The position offers high autonomy and ownership, requiring the candidate to take full responsibility for paid performance.
âš¡ Requirements
- The ideal candidate has a minimum of 4 years of experience in performance or growth marketing, particularly in managing paid channels with multi-million dollar budgets.
- A strong analytical mindset is essential, with proficiency in data analysis and tools such as Excel, Metabase, and Amplitude.
- The candidate should be creative and stay updated on marketing trends, with the ability to generate innovative ideas for hypothesis-driven creative tests.
- Experience in various marketing channels, including affiliate, influencer, digital audio, and referral programs, is highly valued.
- The successful individual will thrive in a fast-paced environment and possess excellent communication skills, both oral and written.