Principal Marketing Strategy Analytics Consultant, Consumer Lending

Principal Analytics Consultant for Consumer Lending Marketing Analytics

Wells Fargo's Consumer Banking and Lending's Marketing Science organization is seeking a Principal Analytics Consultant for Consumer Lending Marketing Analytics to join a new centralized analytics function that will transform how we drive marketing strategy across our consumer lending portfolio. This is a rare strategic individual contributor opportunity that offers executive visibility and influence. As a Principal Analytics Consultant, you'll be the analytical "voice of truth" for consumer lending marketing leadership, working directly with executive-level stakeholders to shape billion-dollar investment decisions across Cards, Personal Loans, Auto, and Home Lending. You'll have a seat at the executive table, presenting regularly to senior leadership and driving strategic decisions through the power of your insights. This role is a founding team member opportunity at an organizational inflection point: Marketing is evolving to a customer-first, portfolio-optimization approach and analytics is the foundation of that transformation. You'll partner directly with senior Marketing stakeholders to build monthly performance narratives, translate marketing investments into clear business outcomes (PV, ROMI, NPV), and provide rapid-turnaround analysis on critical strategic questions. You'll lead the monthly bottoms-up marketing forecast across all consumer lending products, conduct scenario analyses and investment tradeoff modeling, and uncover cross-product opportunities by analyzing customer journeys across the lending portfolio.

In this role, you will:

• Deliver Executive Performance Narratives & Strategic Insights
• Partner with CMO-level stakeholders to build monthly performance narratives answering "Are we winning?" across consumer lending
• Translate marketing investments into clear outcomes: PV, ROMI, ROI, NPV, and portfolio impact
• Provide rapid-turnaround analysis and present findings directly to senior executives
• Lead Marketing Investment Planning & Forecasting
• Own the monthly bottoms-up marketing forecast across all consumer lending products
• Develop scenario analyses and next best dollar optimization to prioritize investments
• Partner with Finance and Product teams on methodology alignment, forecast credibility, and annual budget modeling
• Drive Cross-Product Strategic Analytics
• Uncover opportunities by analyzing customer journeys across lending and deposit products
• Lead channel performance benchmarking, offer health monitoring, and incrementality studies
• Identify trends and insights that shape marketing strategy for the consumer lending business
• Establish Measurement Excellence & Best Practices
• Define measurement frameworks, KPI standards, and attribution models for consumer lending marketing
• Create reusable analytical templates and tools that scale across the organization
• Ensure data quality, governance, and compliance in all analytics work
• Lead Cross-Functional Project Workstreams
• Drive complex analytical projects from scoping through delivery without direct management authority
• Build consensus across Marketing, Finance, and Product through influence and analytical rigor
• Mentor junior analytics team members through project collaboration

Required Qualifications:

• 10+ years of Analytics, Reporting, Financial Modeling or Statistics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 5+ years of experience with Marketing Analytics within Financial Services

Desired Qualifications:

• Deep understanding of consumer lending products, economics, and regulatory environment
• Proven track record supporting executive stakeholders (CMO/CFO level) with performance narratives and strategic recommendations
• Experience working independently with minimal supervision on high-stakes, ambiguous projects
• Advanced data visualization experience involving dashboard design and executive communication
• Proficiency in SQL for complex data extraction, validation, and analysis
• Strong foundation in statistical methods including A/B testing, regression analysis, propensity modeling, attribution, and incrementality methods
• Executive-level business communication
• Deep expertise in marketing measurement frameworks including ROMI, PV/NPV, CPA, LTV, and payback period calculations

Job Expectations:

• Ability to travel up to 10% of the time.
• This position offers a hybrid work schedule.
• This position is not eligible for Visa sponsorship.

Posting Location(s): 401 S Tryon St. – Charlotte, North Carolina 28202 Required locations listed.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

• Third-Party recordings are prohibited unless authorized by Wells Fargo.
• Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

Req Number: R-521110