Marketing Automation Specialist

Marketing Automation Specialist

The Marketing Automation Specialist manages email marketing, CRM workflows, and lead nurturing programs to improve engagement and conversion rates. Key responsibilities include:

• Build and optimize automated email workflows
• Segment audiences and personalize campaigns
• Manage CRM data and lead scoring models
• Conduct A/B testing on email campaigns
• Analyze performance metrics and recommend improvements

Requirements:

• 2–4+ years of marketing automation experience
• Experience with platforms such as HubSpot, Marketo, Pardot, or Salesforce
• Knowledge of email best practices and deliverability standards
• Strong analytical and organizational skills
• Familiarity with CRM systems and database management

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training.